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This paper aims to address concerns of English teachers considering opening up their classrooms to multiple varieties of English.

Drawing on the author’s experience as a teacher educator and professional developer in different regions of the USA, this narrative paper groups teachers’ concerns into general categories and offers responses to the most common questions.

Teachers want to know why they should make room in their classrooms for multiple Englishes; what they should teach differently; how they learn about English variation; how to balance Standardized English and other Englishes; and how these apply to English Learners and/or White speakers of Standardized English.

The study describes the author’s approach to teaching about language as a way to promote social justice and equality, the value of increasing students’ linguistic repertoires and why it is necessary to address listeners as well as speakers. As teachers attempt to adopt and adapt new approaches to teaching English language suggested in the research literature, they need to know their challenges and concerns are heard and addressed. Teacher educators working to support these teachers need ways to address teachers’ concerns.

This paper emphasizes the importance of teaching mainstream, White, Standard English-speaking students about English language variation. By emphasizing the role of the listener and teaching students to hear language through an expanded language repertoire, English teachers can reduce the prejudice attached to historically stigmatized dialects of English.

This paper provides a needed perspective on how to work with teachers who express legitimate concerns about what it means to decenter Standardized English in English classrooms.

Business people in the English‐speaking world tend to underrate the significance of language skills in general, and in particular, the importance of variation within the English language. This article considers the various types of English that are spoken throughtout the world and the implications for business transactions. Attention is paid to the problems that arise owing to the use of one type of English as opposed to another owing to the various forms of distortion and misunderstanding that arise. Attitudes towards different varieties of English are also considered in terms of a possible negative impact on negotiation of business dealings in general. The impact of ways of learning English is outlined and some suggestions made as to how to overcome the problems that arise through intra‐language variation in business.

A major challenge in teacher education in the United States is how to address the academic and linguistic needs of the growing numbers of emergent bilingual students. A second challenge is how to prepare predominantly White monolingual preservice teachers with little exposure to speakers of languages other than English to educate culturally and linguistically diverse students. With these two challenges in mind, this study examines how a course on literacy, language, and culture grounded in pedagogies of discomfort shifts preservice teachers’ deficit orientations toward emergent bilingual students’ language and literacy resources. Using Ofelia García’s (2009) definition for emergent bilingualism, this mixed-method study was conducted from 2011 to 2013 with 73 preservice teacher participants enrolled at an urban mid-Atlantic university. Quantitative data consisted of pre and post surveys while qualitative data comprised written responses to open-ended statements, self-analyses, and participant interviews. Findings evidence preservice teachers’ endorsement of monolingualism before coursework; however, pedagogies of discomfort during coursework provoke critical reflection leading to significant shifts in preservice teachers’ dispositions toward teaching language diversity in the classroom with implications for teaching emergent bilingual students.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

This paper reports the results of case studies of Scottish food and drink exporters which sought to explore the use of customer language in marketing and exporting products to France. The findings provide evidence for three levels of language orientation, illustrating differing attitudes to the impact of customer language use, despite consensus that such is good practice and “courteous” in responding to customers. Given the diverse import community, language is more influential in certain contexts and at certain points in the marketing process. Changes in the exporter/importer dynamic may indicate greater need for customer language skills amongst exporters, but this was regarded with mixed feelings by the case study companies. Trends such as the increased demand for product information and the growing reliance on electronic communication had an impact on language of communication, in particular with the shift to processed products. A number of paradigms of Internet usage are identified, with the more proactive companies employing a multi‐level, multilingual approach.

This paper aims to explore the micro-political complexities of operating over institutional distance in a modern international enterprise. The focal sector of the study is the pharmaceutical industry, which, in its latest phase of global development, has engaged in “internal sourcing” of research and development (R&D) talent from China. This paper contributes to emergent “socio-political” theorization in international business through revealing complex forms of workplace segmentation and conflictual forms of practice at micro-organizational level.

The author of this paper and a UK-based research associate visited the Shanghai-based R&D facility of a major Western owned pharmaceutical concern to carry out interviews with key managers, expatriates and scientists to “hear their stories”. Access was gained to the research site through insider contacts.

It was discovered that, in the context of an enterprise intent on innovation, motivational logics themselves emanate from the embedded positions of diverse organizational actors, in turn bringing to the fore issues of power, resistance, ethnicity and language.

Generalizations from a single case study may have limited significance. However, the unique case setting provides the scope for a novel contribution to the field of international business by examining contradictory and asymmetrical factors in the social construction of a Global Value Chain extending from West to East to source emergent local talent.

The case offers the possibility for managerial learning in the areas of working across cultures, managing expatriation, dealing with linguistic and etymological differences and formulating international business strategy (integration or differentiation in the MNC). The study highlights the significance of critical realist perspectives in fostering reflexive behaviours of actors in multilayered and complex micro-environments.

The work has significance concerning the devolution of both managerial and medical responsibilities to local agents in China. This is a vital social factor in the emerging economy context. The work also casts light on social and personal issues confronting international managerial and scientific migrants.

To date, the phenomena of Global Value Chains have been approached in a relatively transactional and economistic fashion. The paper shed light on GVCs as humanistic and political phenomena. A relatively new departure of the study is to demonstrate that workplace actors in modern and modularized industrial enterprises located in the emerging economy setting respond to environmental volatility through engaging in variant and conflictual forms of institutional entrepreneurship.

Financial analysts' roles and incentives mean that they have conflicting identities to maintain towards investors and firm managers. The authors study how analysts adopt various politeness strategies in their questioning to establish socially desirable identities in the Q&A of publicly accessible earnings calls.

The study is based on a sample of US firms with extreme earnings changes. 46 transcripts of end-of-year earnings calls were investigated with the help of linguistic discourse analysis, drawing on frameworks of face and linguistic politeness. For each transcript, the authors identified the structure of the face-threatening acts (FTAs) that arise when analysts ask probing questions and ascertained what specific politeness strategies, if any, are used by analysts to mitigate those FTAs. The authors examine how analysts perform identities through politeness in language and compare analysts' politeness behaviour and identity construction in the increasing earnings sub-sample with the decreasing earnings sub-sample.

Analysts negotiate different identities according to specific social contexts, promoting their identity as (1) competent professionals when firms report problematic performance by asking questions in a confrontational manner with few politeness strategies and (2) dependents of the firm by asking questions in a more polite manner when firms experience satisfactory performance. Analysts aim to present a socially desirable face in Q&A to influence managers' and investors' perceptions.

The study raises awareness about linguistic politeness as a communication strategy in the Q&A in earnings calls. It thereby enables managers and analysts to use linguistic politeness consciously and strategically and to recognise such use by others.

This study complements existing literature on earnings conference calls as part of external corporate communications by focusing on analysts' use of language when interacting with manages. To the best of our knowledge, this paper is the first to show that politeness underpins analysts' language use as a device for identity negotiations. This is important to understand because analysts' identities vis-a-vis managers and investors is closely related to the stability of the financial system.

The primary objective of this article is to investigate customer reactions to service employees with accents that differ from a non-native accent taking into account customer emotions.

This article reports on a study with a 2 (accent of service employee: Australian or Indian) × 2 (service employee’s competency: competent or incompetent) × 2 (customer’s affective state: positive or negative) between-subject experimental design to uncover the effects of service employees’ accent on customers’ reactions.

The findings revealed that hearing a service employee with a foreign accent was not enough on its own to influence customer responses. However, when the service employee is incompetent or the customer was in a negative affective state, a foreign accent appeared to exacerbate the situation.

While the findings indicate that accents are used a cue for customers to evaluate service employees, further research should also take service types, service outcomes, customer-service employee relationships, customers’ ethnic affiliation and ethnocentrism into consideration when examining the effect of accents.

Service managers need to be aware that accents will exacerbate perceptions of already difficult service situations. Providing competent service will help breakdown stereotypes and improve the acceptance of diversity at the customer–employee interface.

This article contributes to the service literature about service attributes and is particularly relevant to economies such as the USA, Canada, the UK, New Zealand and Australia where immigrants are a large part of the service work force.

The purpose of this article is to discuss advantages and disadvantages of various means to manage morphological variation of keywords in monolingual information retrieval.

The authors present a compilation of query results from 11 mostly European languages and a new general classification of the language dependent techniques for management of morphological variation. Variants of the different techniques are compared in some detail in terms of retrieval effectiveness and other criteria. The paper consists mainly of an overview of different management methods for keyword variation in information retrieval. Typical IR retrieval results of 11 languages and a new classification for keyword management methods are also presented.

The main results of the paper are an overall comparison of reductive and generative keyword management methods in terms of retrieval effectiveness and other broader criteria.

The paper is of value to anyone who wants to get an overall picture of keyword management techniques used in IR.