Search results

1 – 2 of 2
Article
Publication date: 11 August 2023

Elodie de Boissieu and Patricia Baudier

Social robots are invading our daily lives. Recently, thanks to artificial intelligence, humanoid social robots have been developed and influence individuals on social media. This…

1385

Abstract

Purpose

Social robots are invading our daily lives. Recently, thanks to artificial intelligence, humanoid social robots have been developed and influence individuals on social media. This paper aims to understand the perception of luxury consumers regarding human-like virtual influencers (VI) in a multicultural context.

Design/methodology/approach

Conducting a qualitative method, the authors interviewed 32 Chinese and French consumers of luxury products from the Gen-Z and millennial generation about their perception of human influencers and human-like VI after following them on social media specific platforms.

Findings

Using source credibility theory, this research unveils the different ways in which consumers perceive human-like VI according to their physical or content attractiveness, expertise, similarities and trustworthiness. The results suggest that the perception of human-like VI by millennials and Gen-Z is closely related to their cultural setting and their familiarity of the technology in a luxury context.

Originality/value

Considering Gen-Z and millennials' willing for para-social interactions and given the importance to the credibility of the source or the emotions displayed by VI, the intercultural empirical setting of this study introduces the ambivalence of the perception of social robots versus human-like influencers in a luxury digital context.

Details

Journal of Organizational Change Management, vol. 36 no. 7
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 18 June 2021

Elodie de Boissieu, Galina Kondrateva, Patricia Baudier and Chantal Ammi

Most businesses strive to control the efficiency of their supply chains; however, luxury firms face additional challenges from counterfeit, gray market and copycat products…

4925

Abstract

Purpose

Most businesses strive to control the efficiency of their supply chains; however, luxury firms face additional challenges from counterfeit, gray market and copycat products. Blockchain technology can address these issues and enhance firms' supply chain management, guaranteeing the traceability and origin of luxury products. Therefore, this study aims to investigate the utility and contexts influencing the implementation of blockchain technology to optimize supply chain management and prevent fraud in the luxury industry.

Design/methodology/approach

The research uses a qualitative approach based on the grounded theory method. Data are collected by semi-structured interviews with 12 stakeholders working on blockchain applications in the luxury business sector.

Findings

Highlighting the problems faced by luxury brands' supply chains, this study presents blockchain technology as a solution for disintermediation, traceability and transparency in the luxury goods sector. The constraints faced by luxury brands incorporating this technology into their ecosystem include the knowledge gap, the multiplicity of third parties involved in the production process and bias toward short-term returns on investment.

Originality/value

Blockchains promote greater transparency and efficiency within supply chains, which builds consumer trust and improves brand revenue. Considering luxury brands' reluctance to adopt blockchains, this study suggests that luxury firms adopt a staggered implementation of private blockchain networks starting with a small number of third-party suppliers.

Details

Journal of Enterprise Information Management, vol. 34 no. 5
Type: Research Article
ISSN: 1741-0398

Keywords

1 – 2 of 2