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The purpose of this paper is to examine the thematic content and inclusive language in leaders' media interviews to maintain legitimacy for organizational sustainability activities.

An exploratory, qualitative content analysis of 24 organizational leaders' media interviews about environmental sustainability was conducted. Inclusive language (i.e. collective focus terms, collective personal pronouns, and metaphors) and thematic content were analyzed.

Legitimacy maintenance entails both describing organizational sustainability activities and conveying, through the use of inclusive language, multiple audiences' connection to the organization. The qualitative content analysis found that leaders discussed both primary and secondary stakeholders. With the exception of the code defending existing practices, leaders consistently highlighted positive sustainability activities of their organizations. The inclusive language analysis found that collective focus terms were used by all the leaders, with the most common term being “everyone.” Collective personal pronouns were found in half the interviews. Metaphors were employed by all leaders; the most common sustainability-related metaphors were journey, structural, personification, military/competition, vision and science.

The sample is limited to 24 organizations and not representative of all industries.

While sustainability communication research focuses on annual reports and website and social media content, this study draws attention to a common but under-examined type of strategic external communication: senior organizational leaders' media interviews. To the authors’ knowledge, scholars have not previously considered the possible legitimacy maintenance function of organizational leaders' use of inclusive language and thematic content to address a broad array of stakeholders in their external communication.

The transformations in the existing forms of governmentality and power regimes are deeply rooted within the political economy of advanced neoliberalism, having profound implications in the governance matrix. The new rationalities and instrumentalities of governance involve ‘governing without government’ (Rhodes, 1996) following the delegitimisation and deconstruction of the Keynesian Welfare State and the gradual enactment of what Jessop (2002) calls the Schumpeterian Competition State. This chapter throws open the play field for competing standpoints on governing the mega corporates. Various theorists consider that there is emptiness within the existing global regulatory armoury concerning the operational activities of TNCs. The convolution of ‘steering’ in this poly-centred, globalised societies with its innate uncertainty makes it tricky to keep an eye on the fix of ‘who actually steers whom’ and ‘with what means’. There also appears to be huge disinclination to spot systemic technical description of the evolving modern institutional structure of economic regulation in a composite and practical manner. Thus, the complexity of international issues, their overlapping nature and the turmoil within the arena in which they surface defy tidy theorizing about effective supervision.

This brings in the wider questions dealt with in the chapter – Is globalisation then a product of material conditions of fundamental technical and economic change or is it collective construct of an artifact of the means we have preferred to arrange political and economic activity? The new reflexive, self-regulatory and horizontal spaces of governance are getting modelled following the logic of competitive market relations whereby multiple formally equal actors (acting or aspiring to act as sources of authority) consult, trade and compete over the deployment of various instruments of authority both intrinsically and in their relations with each other (Shamir, 2008). The chapter also looks into these messy and fluid intersections to situate the key actors at the heart of processes of ‘rearticulation’ and ‘recalibration’ of different modes of governance which operates through a somewhat fuzzy amalgamation of the terrain by corporates, state hierarchy and networks all calibrating and competing to pull off the finest probable’s in metagovernance landscape. Unambiguously, this chapter seeks to elaborate on an institutional-discursive conceptualization of governance while stitching in and out of the complex terrain a weave of governances for modern leviathan – the global corporates.

Attempting to incorporate research into decision making raises several questions about the research that currently exists in librarianship, areas that are most in need of research, obstacles to conducting research, and possible solutions for nurturing a professional environment in which conducting and using research becomes an accepted and expected part of our practice. This article attempts to answer some of those questions.

A general overview of the research base in librarianship is given. Compilation of content analyses and systematic reviews present an argument relating to the need of further research in librarianship. Further examination of potential research questions is conducted, and potential obstacles and solutions to research barriers are presented.

There is still a need to establish a solid evidence base within our profession. With support from all sectors of librarianship, progress can be made.

This paper points out gaps in our research knowledge, and areas that need to be explored via research in library and information studies. It is hoped that this paper will encourage librarians to think about how they can incorporate research into their daily practice.

Drawing on Bourdieu's field, habitus, and capital, I show how disparate experiences and “dispositions” shaped several departments’ development in the organization behind the annual Burning Man event. Observations and interviews with organizers and members indicated that in departments with hierarchical professional norms or total institution-like conditions, members privileged their capital over others’ capital to enhance their authority and departmental solidarity. For another department, the availability of multiple practices in their field fostered disagreement, forcing members to articulate stances. These comparisons uncover conditions that exacerbate conflicts over authority and show how members use different types of capital to augment their authority.

In this chapter, we explore the theory of Strategy-as-Practices (S-as-P) (Jarzabkowski & Spee, 2009; Satyro, Sacomano, Contador, Almeida, & Giannetti, 2017), by looking into praxis, practices and practitioners, for better understanding how sustainability can be seen as part of the competitive advantage achieved by an integrated business strategy.

The United Nations has formulated the importance of the Sustainable Development Goals. Within the tourism and hospitality industry, although governmental organizations continue to play an important role for these initiatives, increasing number of industrial stakeholders are contributing by having sustainable oriented goals integrated in their business strategy. Traditionally, companies incorporate Corporate Social Responsibility programmes into their business strategy (Frynas & Yamahaki, 2016). However, these corporate responsibility programmes have not always been integrated as part of their strategic development. Moreover, due to the absence of the clear strategic sustainable goals, these corporate responsible practices lead to unclear integration of stakeholders' roles and their impacts to the industry.

Several theoretical approaches are possible to analyses the behaviour of practitioners leads to sustainable practices (Satyro et al., 2017). With this chapter, we show how S-as-P theory can be used in analyzing the implementation of corporate responsibility within business strategies the hospitality industry.

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be admired. The purpose of this paper is to explore the work of two pioneer contributors to marketing.

This paper engages in a close reading of the work of two female contributors. Their writing is placed in historical context which helps reveal the obstacles they had to overcome to succeed.

Female teachers, lecturers and practitioners had an important role to play in theorising consumer practice and helping people to successfully negotiate a complex marketplace replete with new challenges, difficulties and sometimes mendacious marketers seeking to profit from the limited knowledge consumers possessed.

This paper explores the writings of a practitioner and scholar respectively whose work has merited only limited attention previously. More than this, it links the arguments that are made to the papers that appear in the rest of the special issue.

The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in the global context, with the aim to recommend communication guidelines to empower anti-consumption among different industries.

The study conducted a qualitative content analysis of marketing communication focused on anti-consumption promotion.

The results bring a comprehensive overview of possible communication appeals of anti-consumption and prove feasibility of their implementation. The analysis of used appeals leads to recommendations for developing effective marketing communication for promoting anti-consumption.

The recommendations can serve both for-profit and non-profit organization as a showcase to discover the idea of anti-consumption as communication appeals. By empowering anti-consumption, consumers could reach personal welfare and participate in social equilibrium. Also, the study brings recommendations for further research considering the evaluation of the implemented strategies.

The study covers a gap in published literature focusing on comprehensive analysis of existing anti-consumption marketing communication strategies and appeals and brings an overview of potential strategies for empowering anti-consumption among modern consumers.