In this chapter, we explore the theory of Strategy-as-Practices (S-as-P) (Jarzabkowski & Spee, 2009; Satyro, Sacomano, Contador, Almeida, & Giannetti, 2017), by looking into praxis, practices and practitioners, for better understanding how sustainability can be seen as part of the competitive advantage achieved by an integrated business strategy.
The United Nations has formulated the importance of the Sustainable Development Goals. Within the tourism and hospitality industry, although governmental organizations continue to play an important role for these initiatives, increasing number of industrial stakeholders are contributing by having sustainable oriented goals integrated in their business strategy. Traditionally, companies incorporate Corporate Social Responsibility programmes into their business strategy (Frynas & Yamahaki, 2016). However, these corporate responsibility programmes have not always been integrated as part of their strategic development. Moreover, due to the absence of the clear strategic sustainable goals, these corporate responsible practices lead to unclear integration of stakeholders' roles and their impacts to the industry.
Several theoretical approaches are possible to analyses the behaviour of practitioners leads to sustainable practices (Satyro et al., 2017). With this chapter, we show how S-as-P theory can be used in analyzing the implementation of corporate responsibility within business strategies the hospitality industry.
van Rheede, A. and Lim, A. (2020), "Understanding Corporate Responsibility in the Hospitality Industry: A View Based on the Strategy-as-Practices", Ruël, H. and Lombarts, A. (Ed.) Sustainable Hospitality Management (Advanced Series in Management, Vol. 24), Emerald Publishing Limited, Bingley, pp. 137-144. https://doi.org/10.1108/S1877-636120200000024010
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