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Article
Publication date: 7 June 2019

Eileen Fischer

The aim of this paper is to provide an advanced understanding of the dynamics of a scholarly career.

Abstract

Purpose

The aim of this paper is to provide an advanced understanding of the dynamics of a scholarly career.

Design/methodology/approach

An assemblage of a theoretic lens was adopted to help make sense of how the focal scholar came to have certain capacities and characteristics and how these evolved over time.

Findings

The critical determinants of the capacities of this scholar have arisen from intersections with the institutions she has been a part of and individuals with whom she has been privileged to interact.

Originality/value

This paper is the first to adapt an assemblage theoretic lens to make sense of a professional’s career accomplishments and trajectory and to draw inferences for career management from this perspective.

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 9 January 2017

Eileen Fischer, Ahir Gopaldas and Daiane Scaraboto

Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top…

2857

Abstract

Purpose

Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top academic journals. This paper aims to explain some of the key reasons that scholarly articles are rejected and illuminate how to reduce the likelihood of rejection.

Design/methodology/approach

This paper is a dialogical collaboration between a co-editor of the Journal of Consumer Research and two junior scholars who represent the intended audience of this paper. Each common reason for rejecting papers, labeled as Problems 1-8, is followed by precautionary measures and detailed examples, labeled as solutions.

Findings

The paper offers eight pieces of advice on the construction of interpretive consumer research articles: (1) Clearly indicate which theoretical conversation your paper is joining as early as possible. (2) Join a conversation that belongs in your target journal. (3) Conclude your review of the conversation with gaps, problems and questions. (4) Only ask research questions that your data can answer. (5) Build your descriptive observations about contexts into theoretical claims about concepts. (6) Explain both how things are and why things are the way that they are. (7) Illustrate your theoretical claims with data and support them with theoretical argumentation. (8) Advance the theoretical conversation in a novel and radical way.

Originality/value

The goal of this paper is to help interpretive consumer researchers, especially junior scholars, publish more papers in top academic journals such as the Journal of Consumer Research.

Details

Qualitative Market Research: An International Journal, vol. 20 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 11 July 2019

Mark Tadajewski and Brian Jones

Abstract

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Case study
Publication date: 12 September 2016

Susan D. Sampson, Bonita Lynn Betters-Reed and Tessa G. Misiaszek

The case is set in the Fall of 2008 as Susan Schor, Chief Culture Officer, at EILEEN FISHER Inc. is meeting with the other two members of the Facilitating Leader Team, Jim…

Abstract

Synopsis

The case is set in the Fall of 2008 as Susan Schor, Chief Culture Officer, at EILEEN FISHER Inc. is meeting with the other two members of the Facilitating Leader Team, Jim Gundell, Vice President of Retail and e-Commerce and Jonci Coukier, Vice President of Design and Merchandising Processes, as well as founder, Eileen Fisher. Faced with significant projected financial loss in 2009, Susan reflected on the evolution of the company as influenced by her perspective with her organizational behavior expertise and collaborative leadership that embraced a values-based culture. Stories, voices and structures are examined in this retrospective view as Dr Schor sets the stage for how this example of best practice leadership will tackle the challenge at hand.

Research methodology

The research for this case was conducted over an 18-month period with over 40 interviews, extensive observation of the various teams at EILEEN FISHER Inc., and review of corporate communications, publications and other secondary sources. This case focuses on stories and voices that explain the unique leadership of EILEEN FISHER. The use of extensive quotes allows for an authentic “hearing” of the experiences and values as well as allowing the students to better understand the nature of qualitative data. Some of the discussion questions are posed as experiential exercises as this method allows the students to better relate to understand and apply values concepts.

Relevant courses and levels

Graduate and undergraduate organizational behavior, leadership, retail management and ethics.

Details

The CASE Journal, vol. 12 no. 3
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 1 October 1999

Ed Chung and Eileen Fischer

Reports a study of 214 Chinese Canadian consumers across eight product categories. This study shows that intracultural differences in consumer behavior are inadequately explained…

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Abstract

Reports a study of 214 Chinese Canadian consumers across eight product categories. This study shows that intracultural differences in consumer behavior are inadequately explained by the psychological construct of ethnic identification, and that additional explanatory power is achieved when incorporating the ethnic homogeneity of social ties. The results of the study support the proposition that the ethnic homogeneity of strong social ties exerts significant influence over an individual’s consumption of ethnic products, and is a much more robust predictor variable than ethnic identification. Also calls for a more theory‐based measure for the construct ethnic identification.

Details

Journal of Consumer Marketing, vol. 16 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 December 1999

Ed Chung and Eileen Fischer

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means…

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 12
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 1 November 2001

Ed Chung and Eileen Fischer

Hong Kong is often portrayed as a society where conspicuous consumption rules. We wanted to find out whether this peculiar consumer behavior would still be transparent among Hong…

4352

Abstract

Hong Kong is often portrayed as a society where conspicuous consumption rules. We wanted to find out whether this peculiar consumer behavior would still be transparent among Hong Kong people who have emigrated to Canada. Through a survey, we tested the subjects’ propensity towards conspicuous consumption (as measured by two established scales) and attempted to find relationships between the dependent variables and a person’s ethnic identification as well as the strength of the person’s ethnic social ties. We failed to find support for the proposition that conspicuous consumption is related to a person’s ethnicity. Offers explanations and directions for future research, and also serves as a warning to the marketer that blindly accepting stereotypes could be erroneous in a practical as well as moral sense.

Details

Journal of Consumer Marketing, vol. 18 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Abstract

Details

Research in Global Strategic Management
Type: Book
ISBN: 978-0-76230-458-5

Book part
Publication date: 28 November 2016

Johanna F. Gollnhofer

Research has shown that activist consumers create places that are imbued with idiosyncratic meanings, conventions, rules, and activities. However, research on why and how such…

Abstract

Purpose

Research has shown that activist consumers create places that are imbued with idiosyncratic meanings, conventions, rules, and activities. However, research on why and how such places are created is scant.

Methodology/approach

This ethnography in the context of voluntary refugee helpers shows why and how a meaningful place is produced.

Findings

By drawing on spatial theory from human geography, I map out how activist consumers create a hyper-place: embedded in the dynamics of demarcating and linking, voluntary helpers set a place apart from the surrounding space and other places. This place allows for practices that combine materiality, activities, and meanings in new ways in comparison to practices in traditional places. This place allows for the enactment and the conveyance of values that are not accommodated in traditional marketplaces.

Originality/value

I contribute to literature on activist consumers and the role of place within consumer research.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78635-495-2

Keywords

Content available
Book part
Publication date: 28 November 2016

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78635-495-2

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