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The developer would find a tool very useful that systematically and reliably analyses customer taste in terms of functional requirements (FRs). Such a tool increases the reliability of the procedure the entrepreneur applies to chisel out a concrete project description based on a vision of the tastes of a specific group of customers. It also ensures that future agents do not distort the developer's specified FRs when design parameters are selected for the realization of the project. Axiomatic design is one method to support such a procedure. This tool was developed for the manufacturing industry but is applied here in the housing sector. Some hypothetical examples are presented.