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This paper provides a reappreciation of the second edition of Carl Menger’s Principles. It reconstructs his new theory of needs, which for Menger analytically precedes the valuation of goods. It is argued that this new theory of needs provides a possible bridge between economics and the natural sciences. It provided important conceptual tools for the interwar work of Ludwig von Mises on praxeology and Friedrich Hayek on expectations and plans. The new first chapter also contains a theory of collective needs, which is contextualized in the broader German-language debate over private and public provision of goods. It is demonstrated that Menger’s approach to collective needs, and the jointness of consumption is in tension with the later Samuelson/Musgrave conception of public goods, and compatible with the institutional theories in this field of James Buchanan and Vincent and Elinor Ostrom.

Any credible agenda that seeks to eradicate global poverty must seek to correct the structural injustices and inequities that cause and perpetuate endemic poverty. Such an agenda must aim not merely to aid the poor with grants, welfare, and subsidies (that indirectly perpetuate poverty) but seek to enhance self-sufficiency and productive skills of the poor by ensuring them comparable access to opportunities of the market economies to participate, on more equitable terms, in the dynamic process of overall economic growth. In this context, we apply critical thinking to identify and recognize the structured injustices of the market system, which not only cause poverty but also compromise human dignity via social inequalities and inequities arguably caused by the free market and corporate capital systems of the world. Global poverty that affects more than a quarter of the human population is a pernicious self-serving system connected to the injustices of the business and political systems of the world. The persistent nature of poverty is in direct proportion to our inability to eradicate it as a whole in the cosmic system. Eradication of global desperate poverty and its unjust structural causes can be achieved, we submit, by tracing the roots of global poverty to corporate and free enterprise capital systems and their unexamined structures of social injustice and social inequalities.

Chester Barnard’s 1938 book The Functions of the Executive is re‐examined in the context of the emerging knowledge‐based dynamic theory of the firm. The key constructs and the underlying principles for Barnard’s functions of the “executive” and organization as a cooperative open‐system are reassessed for the evolving knowledge‐driven firm competing in the twenty‐first century global economy. Surprisingly, after more than six decades, Barnard’s cooperative “executive,” well‐versed in the logical‐rational and the non‐logical‐intuitive decision‐making processes, still seems quite competent to effectively lead the knowledge‐driven e‐business enterprise evolving in the twenty‐first century. The Barnardian “executive,” however, must evolve by acquiring and integrating the newly available knowledge‐related technologies and other adaptive competencies to help develop new drivers of global competitiveness.

Kendall P. Cochran has claimed that John Maynard Keynes “developed a theory that would try ‘to account for things as they are’. In so doing he became another important social economist.

This first chapter explores the basic foundation of corporate ethics: the human person in all its dignity and mystery, its corporeality and emotionality, and its cognitive and volitive capacities of moral development. Four fundamental characteristics of the human person, namely individuality, sociality, immanence, and transcendence, will be examined for their potential to understand, live, experience, and witness corporate ethics and morals. We explore the profound meaning and mystery of human personhood invoking several philosophies of the good and human dignity as exposed by Aristotle and Thomas Aquinas in the West, by the doctrine of Dharma in the East as expounded by Gautama Buddha, Mahabharata, and Bhagavad Gita, and by Prophets Confucius and Tao, in the East. Several contemporary cases of great human personhood are analyzed: for example, Peace Nobel Laureate Nelson Mandela from South Africa (1993) and Peace Nobel Laureate Liu Xiaobo from China (2017) – cases of human abuse that turned into triumphs of human dignity.

The language of participative theatre can be considered immersive in the treatment of its dialectics where participants engage fully with their dichotomies and value systems through physical and psychological exploratory processes as they commit themselves to transformation.

The use of drama as an intervention for challenging recurring mental models of oppressive narratives is used extensively in experiential psychotherapy and as a socio-psychological integrative tool. This experiential methodology allows for an organic development and expression of themes and motifs by encouraging a participant to develop a deeper awareness of how he/she interprets their identity and that of the community in which they function.

This paper aims to review the implications of applying drama-based interventions as positive psychotherapeutic devices to facilitate self-reflection and active-constructive responding in enabling a rendering of positive patterns of thought and purposeful movement towards emotional and physical well-being.

Research on the principles of positive psychology suggests that positive emotions lead to therapeutic change. Nurturing positive emotions which are immanent in spirituality, creativity and optimistic perseverance through autonomy and self-regulation enable individual potential to come to meaningful fruition.

The paper conceptualizes psychodrama as a framing technique in enabling reflexive action in identity transformation and well-being.

Although birth-preparation classes are the most important institution for parents-to-be, they have largely been disregarded in sociological research. This empirical study aims to examine the role birth-preparation classes in Germany play in the extensive gendering during the transition to parenthood. We combine ethnography of birth-preparation classes with a content analysis of text material offered by professional associations of midwives. This empirical investigation aims to show that today’s birth-preparation classes highlight differences between men and women as well as between women without children and mothers, interconnect them with gendered attributions of child care and labor and legitimize these differences through naturalization. Thus, birth-preparation classes introduce a gendered distribution of labor as early as the antenatal phase and thereby function as institutions promoting a process of regendering and retraditionalization.

In this chapter, four different theorizations of corruption are presented. The first concerns the principal–agent understanding of corruption. The second explains how a person is socialized into corruption. The third builds on philosophy and posits that corruption is degeneration from an ideal, presenting a multifaceted view of different goods and their respective corruptions. The fourth is inspired by psychoanalysis and explains why corruption is often externalized and seen as a feature of other people, companies, sectors, and countries. The chapter claims that to understand corruption fully without running into simplistic analyses, one always needs to reflexively consider various perspectives, of which these four are important examples.

Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions.

The paper is an historical case study.

Gilbreth brought her psychologically enlightened brand of scientific management to Macy's Department Store in New York City in the mid‐1920s; she accomplished early marketing research for Johnson & Johnson in 1926; and she designed model kitchens in the late 1920s and 1930s which showed homemakers how to minimize wasted motion and unnecessary fatigue in housework while maximizing the psychological well‐being of their families.

Gilbreth's accomplishments show that marketing research has a longer history than was once assumed, offering further support for the revision of Keith's 1960 periodization of this history.

This paper is the first to reveal how Gilbreth's unique mix of psychology and scientific management entered the field of marketing in the interwar period.