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The objective of this piece of qualitative research is to identify the key success factors (KSFs) of the grocery “click and drive” (or drive or drive‐in) model developed by French grocery retail companies and to understand the basis of their competitive advantages.

The authors compare the conclusions of a review of the literature with an analysis of the various grocery drive‐in approaches developed in France. These approaches are studied by applying a multi‐method qualitative perspective comprising semi‐structured interviews with managers and e‐consumer focus groups.

The research confirms – with the exception of the quality of customer reception, which is particularly valued by managers and consumers – the main key success factors identified in the literature, and reveals a real consensus among the main operators on those KSFs and on the nature of the kind of core competences required in order to obtain competitive advantages.

The comparison of the real profitability of “drive‐in” sales outlets and a more precise evaluation of the advantages of an integrated multi‐channel approach would provide more accurate results. Moreover, the authors have limited this study to an analysis of the French experience. The research implies that French grocery retailers should develop, along with a more differentiated logistical system, an improved approach to customer relations marketing. Moreover, it implies that “click and drive” outlets enable traditional grocery retailers to sharpen their competitive edge.

This article provides an original analytical approach to the identification of the critical success factors of large grocery retailers developing drive‐in services. In answering this research question, the study should also help large grocery retailers to achieve their development objectives and counter the stagnation of traditional retail formats, especially the hypermarket.

Appropriate self‐regulation of exposure to driving in view of age‐related declines in driving ability is a significant problem for older individuals in the UK, as programmes designed to encourage and support self‐regulation are sorely lacking. This paper outlines the development of a CD‐based Mixed Media and Virtual Reality (MMVR) programme, consisting of: information and reference material; cognitive tests; and virtual reality (VR) driving simulator components, all of which are orientated to address the older driver. The research on the self‐regulation of driving that informs the rationale and development of the ‘shell’ of the MMVR programme is overviewed, followed by a description of state of development of the cognitive tests and VR driving simulation components of the CD. It is argued that the development of programmes such as that proposed in this paper are necessary to reconcile the mobility needs of the expanding UK elderly population and public safety concerns.