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Discount retailing in the UK has taken on a higher profile over recentyears owing to the effects of the recession. Interest has largelycentred on the growth of discount…
Discount retailing in the UK has taken on a higher profile over recent years owing to the effects of the recession. Interest has largely centred on the growth of discount grocery retailing and the potential emergence of US‐style warehouse clubs. Nine discount clothing retailers currently present in “conventional” retail environments were studied. Examines in particular the nature of discounting and the business practices employed by those discount retailers. Suggests that discount clothing retailing in the UK is characterized by: both core business discounters and clearance outlets; a high degree of planned purchasing as a result of own‐label activity, information technology and relationships with manufacturers; importance of image and service in attracting customers.
Illustrates the reasons that have determined the success or failure of the discount retailers on the international scene, through the identification and analysis of the…
Illustrates the reasons that have determined the success or failure of the discount retailers on the international scene, through the identification and analysis of the strategic groups, competitive advantages, entry barriers to the sector and barriers to mobility between the groups. Three strategic groups of discount food retailers that have adopted different internationalisation strategies have been defined and a series of key success factors of the different strategic groups has been identified. The winners in the race to international expansion are in particular the leaders of the first group of German hard discount retailers. But important niches in several foreign markets can also enable growth of retailers in the second group, the German soft discount retailers specialised abroad, and of the third group, the French soft discount retailers diversified abroad.
The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by…
The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by comparing customer perceived service quality evaluations of the traditional supermarket store with evaluations of the discount store.
This study is based on empirical data from four store cases (two traditional and two discount stores), including information gained from a total of 542 respondents. In the study, we have used and tested a model of grocery store service quality, presented in Vázquez et al. (2001), with structural equation modelling (LISREL) and traditional multivariate analysis (SPSS).
The ability of the Vázquez et al. (2001) model to capture customer perceived quality was below 40 per cent for both concepts which signals limited relevance and that important dimensions in the service evaluation could be missing for both of the two concepts, at least in a North European context. The results show that the traditional supermarket outperforms the discount stores on all service aspects but availability and reliability. When comparing the determinants of the service quality evaluation, the two concepts are very similar. Finally, the overall results regarding determinants of service quality show resemblance to retail studies in other countries and cultures.
This study has been limited to investigate service quality in Sweden and from two out of at least five possible retail concepts. As the explanatory power of the model is limited, future studies should explore other possible determinants of service quality, e.g. the role of technological innovations.
Kotler and Keller (2012) proposes five generic differentiation strategies: product, service, people, channels and image. The results suggest that traditional grocery stores that choose to differentiate and position themselves by focusing on service rather than physical product differentiation should work with assortment issues as well. In order to decide which aspect of service to choose and promote, companies should emphasise differences that are considered important by customers, distinct from competitors and superior in terms of delivering the overall benefit – in this case – in terms of service quality. The results show that the policy dimension would satisfy all three criterions.
The study enhances the understanding of customer perceived service quality within grocery retailing, specifically in comparison between the supermarket and the discount store concept.
This study is the first to focus on whether there is a divergence in service quality and service quality measuring between the traditional supermarket concept and the growing discount concept, and if so to what extent. Furthermore, it is a test of a model that has gained acceptance in Latin and South European countries, but in the context of Northern Europe.
The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing…
The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing formats actively engaging internationalization. In managing retail firms in other cultures, understanding of local customers’ perceptions toward the retail formats is especially important. Shopping motives may be a function of retail format, cultural, economic and social environment. Prior studies on shopping motives, however, have focused on Western cultures and on a shopping mall format. This study provides an exploratory examination of Korean discount shoppers’ shopping motives and their shopping typologies based on their shopping motives. A total of 624 questionnaires were administered to married female discount shoppers in Korea using the intercept survey method, and 467 completed questionnaires were available for data analysis. Factor analysis identified three shopping motives for patronizing discount stores: socialization, diversion and utilitarian. Four groups were identified using cluster analysis and labeled as leisurely‐motivated shoppers (n =152, 34.1 percent), socially‐motivated shoppers (n=49, 11.0 percent), utilitarian shoppers (n=132, 29.6 percent) and shopping‐apathetic shoppers (n=113, 25.3 percent). The four groups significantly differ in their appraisals of patronized store in some of store attributes, repatronage intention, and money spent in a shopping trip. Typologies of each cluster, discount retailing environments and managerial implications are discussed based on findings.
The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven‐store…
The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven‐store characteristics as well as their expectations for these attributes. Another purpose was to determine differences, if any, between these two store formats. Further the moderating variables of shopping frequency and orientation were introduced to determine if they influenced the results.
Personal interviews were used to collect data from a random sample of women college students from one university through the administration of a structured survey instrument. Statistical analyses were employed to generate the results.
Differences were found in the respondents' perceptions for both importance and expectations for six of the seven‐store attributes. For one characteristic, continuity of supply, no differences emerged and this characteristic was deemed important for both store formats. Moderating variables did not alter the results.
Given the limited nature of the sample, there is a need for replication of this research in other geographic regions, including international sites in order to corroborate these findings. Also, replication with men is needed.
This study provides guidance to both discount store and category killer executives on the types of strategies and tactics needed to better attract and retain women college students.
Attention was directed to women college students, a highly desired but often neglected market segment. Further, continuity of supply, an attribute not often indicated in most retailing texts emerged as very important and highly expected by respondents.
As the competition in domestic markets increases, multinational retailers are expanding globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying…
As the competition in domestic markets increases, multinational retailers are expanding globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying against Korean discounters for market share with the full liberalization of the distribution sector in 1997. This study examined various aspects of discount store retailing (store attributes, shopping costs) and consumers’ shopping motives, values, and retail outcomes (e.g. shopping excitement, satisfaction and repatronage intention), to understand Korean consumers’ discount store patronage. Significant differences were found in store image perceptions and shoppers’ internal orientations between multinational discount store patrons vs Korean discount store patrons. Theoretical and managerial implications are discussed.
After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper…
After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly‐owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand‐Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.
Retailing in Scotland has shown dynamism in the last decade. Assesses the factors which have influenced change and how Scotland differs from the rest of the UK in terms of market concentration, corporate decision making and inter‐format competition.
States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand…
States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand past changes in the structure of the retail distribution system. To understand the likely changes to the distribution system in the future, data were collected from 136 Japanese manufacturers and retailers. Results suggest significant future changes in the number of retailers, specialty stores, general merchandise stores, discount stores, and non‐store retailing.
Rapid change in UK food retailing, in particular the entry of Europeandiscounters such as Aldi and Netto, has provoked speculation about theeffect of these entrants on the…
Rapid change in UK food retailing, in particular the entry of European discounters such as Aldi and Netto, has provoked speculation about the effect of these entrants on the major multiples. The discount sector is growing and the major multiples are trying to appear more price competitive. Reviews the emerging discount sector – its development and growth. A case study of one of the majors examines the effect of the discounters on turnover, and provides evidence that the turnover losses to the majors from discounter competition is minimal, and that the significant threat remains other multiples. The multiples still have more to fear from each other than they do from the discounters. However, the majors do now appear to be taking actions to limit the effect of the discounters. The growth of discounting and the success of the major multiple superstores seems to reflect polarizing markets. Examines future prospects for the food discounters.