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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
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ISBN: 978-0-85724-897-8

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Book part
Publication date: 19 December 2016

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Strategic Marketing Management in Asia
Type: Book
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ISBN: 978-1-78635-745-8

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Article
Publication date: 1 August 2002

Craig Henry

1180

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Strategy & Leadership, vol. 30 no. 4
Type: Research Article
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ISSN: 1087-8572

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Article
Publication date: 1 December 2005

Craig Henry

488

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Strategy & Leadership, vol. 33 no. 6
Type: Research Article
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ISSN: 1087-8572

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Article
Publication date: 3 August 2012

Gilbert Lenssen, Luk Van Wassenhove, Simon Pickard and Joris-Johann Lenssen

577

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Corporate Governance: The international journal of business in society, vol. 12 no. 4
Type: Research Article
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ISSN: 1472-0701

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