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What is effective communication? It is the ability to construct the correct language to communicate your company’s message accurately. However, to give greater credibility, the effect of this language must be backed by a sound vocal technique, free from distraction, with the correct vocal dynamics and body language; otherwise the message will lose impact and power. Speaking effectively and well in front of a gathering is something everyone can learn, with the correct training. Language alone is not enough to help you present, negotiate, and meet the ever increasing demands of conferring the benefits and services of your company within an international market.

Vitamin A Vitamin A is essential for healthy mucous membranes which line all the body's internal tracts, such as the digestive, urinary and respiratory systems. Vitamin A is required for vision in dim light and it is essential in order that the delicate linings of the eye lids and the coverings of the eye ball stay healthy. Vitamin A also appears to be needed for a healthy outer skin.

THE rate at which young people grow never seems to fail in drawing comment from elderly friends and relatives. Teachers are more accustomed to seeing groups of children turn into young men and women within the passing of a couple of school years. Records of boys growing up to a foot in one year are by no means uncommon, and so it is hardly surprising that many parents find it an uphill task just to keep their growing children adequately clothed and fed.

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Over the years we have reported prosecutions where the defence has alleged, and with circumstantial support that the presence of a harmful foreign body in food was deliberate through the action of a single disgruntled employee or where the labour relations climate generally has been bad. It makes no difference to the manufacturer's responsibility—the offence is an absolute one—but occasionally courts have allowed it in mitigation. Sometimes, it has been the nature of the extraneous material, e.g. fragments of glass or metal, the like of which did not exist in the factory premises or plant. This may be taken as a symptom of the vandalism of the age, but more recently, two incidents have drawn attention to its dangers and provided a glimpse of the criminal mind which can inflict such injury on employers, and expose innocent consumers, of all ages, to possible harm.

The war between formidable rivals for the use of the word “Champagne” continues. It began in 1958 at the Old Bailey with a prosecution brought under the Merchandise Marks Act alleging the application of a false description, viz., “Spanish Champagne” to goods and a second charge of applying the false description “champagne.” For the prosecution it was stated that “champagne” could only come from the Champagne district of France, which in 1921 the French Government had officially established and limited as the sole area for the production of champagne. Such a description applied to a Spanish wine, therefore, was false and misleading. The prosecution failed. The judge had stated there was overwhelming evidence of wines having lost the territorial origin of their names.

It must be difficult for many to contemplate the numerous changes in progress and projected without wondering why it all has to happen now. Of course, there have always been with us those who would change everything, even those who would spoil; all seemingly unable to leave anything alone; unwillingly to let us be for what we are. Then there are those who dislike change of any kind in their familiar environment and strangely, children are the most conservative of us all, and others who do not object to change when it is necessary, but only when it is change merely for the sake of change. The changeover to the metric system, or to use one of the grating terms of the new technological language, metrication, must be accepted as a natural sequence to decimal currency and advances in industry. A revolution in weights and measures, it will indeed present very great problems throughout the country and at all levels, which will dwarf those presented by the switch to decimal coinage, for at worst, these may be just confusing to the general public and a price‐raiser in small‐value commodities, despite assurances to the contrary.

It is not often nowadays that food and drugs cases get headline news or present new and interesting features. They tend towards a monotonous routine, of which analysts and inspectors sometimes complain, and new case law seems to belong to the past, although Edwards v. Llaethdy Merion Ltd. and Southworth v. Whitewell Dairies Ltd., clarifying the law relating to “foreign bodies” in food and a few other cases have illuminated the food and drugs firmament in recent years. The recent “Mushroom Soup” case brought by the West Sussex County Council at Chichester, however, attracted a great deal of publicity and without presenting any new law, did in fact illustrate in an interesting manner certain well‐worn legal principles. In particular, it showed the tardiness of Courts to confer upon “general terms”—in the case in question, the general term “mushroom”—a narrower and more specific meaning that general usage allows. To construe general terms in a general sense is a principle as old as Equity itself and in ruling that Boletus edulis was properly described as mushroom, the Court merely followed the usage of people in the country areas where mushrooms grow of including in the term a number of edible varieties, with no clear definition other than that shall be edible. As well as the home‐grown varieties, in the rapidly growing foreign communities of our big seaports and cities, there are other edible varieties, unknown in this country.

Returning now to the food and drug law itself, for an additional explanation of it. This law is broadly divided into two regulatory parts ; but they each have a common protective purpose, which has been defined. The first part of this law is a basic one just indicated. For it is a law to prohibit an injurious or deceitful adulteration, misbranding and false advertisement of all food and drugs ; and its last prohibition was added in the twentieth century, when the art of modern commercial advertising was developed. The major statute of this law is of course the 1938 Federal Food, Drug and Cosmetic Act, which is practically administered by the United States Food and Drug Administration ; and it has the supreme importance of being our national law to outlaw any food or drug that may kill or harm.