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Open Access
Article
Publication date: 21 February 2020

Arsalan Safari and Ali Salman Saleh

Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging…

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Abstract

Purpose

Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging markets. The purpose of this study is to look at capacity building to accelerate SMEs’ export performance.

Design/methodology/approach

This study draws on contingency theory and takes a resource-based and market-based view to provide a holistic understanding of the issue. This study uses primary data collected via extensive surveys from active SMEs in three main industrial regions in Vietnam to undertake confirmatory factor analysis and structural equation modeling for quantitative analysis.

Findings

The results confirm and show the significant effects of various determinants on firms’ export performance. These research findings have scientific contribution and significant implications by understanding the effective internal and external export drivers and mediators in an emerging market and enhancing SMEs’ export performance.

Practical implications

This study helps SMEs to improve their export performance by systemizing their decision-making in export activities, improving main export drivers highlighted in this study and developing required training programs for their teams. The outcomes also helps policymakers and regulators to improve the current SME ecosystem in Vietnam through training programs, improving policies, facilitating trades, providing more government assistance etc. The results of this study can be extended to other emerging markets with a similar economic structure and legal system.

Originality/value

Given the need for more work on export performance, this paper develops and tests a holistic conceptual framework that accounts for all aspects of export drivers, and provides a more comprehensive model for examining SMEs’ export drivers. This theoretical framework also incorporates three potential mediators (i.e. innovation strategy, export marketing strategy and business strategy) to investigate the effect of internal and external factors on export performance, highlighting the importance of the mediating effects on SMEs in achieving growth and competing in the international arena.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 10 December 2019

Javier Serrano and Rafael Myro

This paper aims to analyse the relevance of management and productivity in the behaviour of firms in international trade.

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Abstract

Purpose

This paper aims to analyse the relevance of management and productivity in the behaviour of firms in international trade.

Design/methodology/approach

Using a survey of Spanish manufacturing firms, the authors use a management quality index to serve as a proxy for the good management practice of the firm.

Findings

The results demonstrate that exporter and multinationals firms are more productive and better managed than domestic firms. Furthermore, in the periods in which switcher firms decide to export or to invest abroad, they are better managed but are not more productive than in the rest of the periods. Finally, results indicate that regardless of its positive relationship with productivity, management also has a direct impact on the firm’s probability of exporting and involving in foreign direct investment.

Originality/value

This paper aims to reconcile the recent international trade literature, which focusses on the role of productivity heterogeneity in international trade, with the international business literature, concentrated on depicting the key management practices that impact internationalization.

Details

Applied Economic Analysis, vol. 28 no. 82
Type: Research Article
ISSN: 2632-7627

Keywords

Open Access
Article
Publication date: 15 July 2022

Izabela Kowalik, Lidia Danik and Agnieszka Pleśniak

The entrepreneurial marketing orientation (EMO) has been studied primarily in developed countries. The past research has focused on entrepreneurial marketing dimensions and their…

1719

Abstract

Purpose

The entrepreneurial marketing orientation (EMO) has been studied primarily in developed countries. The past research has focused on entrepreneurial marketing dimensions and their relationship with selected small- and medium-sized firm (SME) activities, strategic orientations or performance. Scholars have not paid enough attention to the EMO determinants. This study aims to investigate whether the SMEs originating from different countries, including the post-transition market, differ in their entrepreneurial marketing approach and checks its external determinants connected with environmental turbulence.

Design/methodology/approach

A total of 219 Polish and 81 Finnish manufacturing SMEs, serving mainly business-to-business clients, were surveyed using the mixed-mode computer assisted telephone interview/computer assisted web interview method between 2020 and 2021. Structural equation modelling, multigroup confirmatory factor analysis analysis, analysis of variance and T-tests were applied.

Findings

The metric and partial scalar invariance of the EMO scale used in Finland and Poland was found. The authors showed that Finnish firms represent a more robust entrepreneurial posture in marketing than Polish ones. The export market turbulence and the perceived crisis influence are the environmental determinants of EMO level, while the industry technological development level is not.

Research limitations/implications

The conducted analyses allowed to identify EMO determinants, verify the entrepreneurial marketing measurement concept in a new country (Finland) and show the differences in EMO between SMEs from a less and more developed country.

Originality/value

The existing literature lacks empirical data on the external EMO determinants and inter-country comparisons. This study shows the differences in EMO level of companies from different country backgrounds and points to the market turbulence as its determinant.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 16 August 2021

Barbara Orser, Xiaolu (Diane) Liao, Allan L. Riding, Quang Duong and Jerome Catimel

This paper aims to inform strategies to enhance public procurement opportunities for women-owned small- and medium-sized enterprises (SMEs). To do so, the study examines two…

5312

Abstract

Purpose

This paper aims to inform strategies to enhance public procurement opportunities for women-owned small- and medium-sized enterprises (SMEs). To do so, the study examines two research questions: To what extent are women-owned enterprises under-represented among SME suppliers to government; and Do barriers to public procurement – as perceived by SME owners – differ across gender?

Design/methodology/approach

The study draws on the resource-based view (RBV) of the firm and on theories of role congruity and social feminism to develop the study’s hypotheses. Empirical analyses rely on comparisons of a sample of 1,021 SMEs that had been suppliers to government and 9,376 employer firms that had not been suppliers to government. Data were collected by Statistics Canada and are nationally representative. Logistic regression analysis was used to control for systemic firm and owner differences.

Findings

Controlling firm and owner attributes, majority women-owned businesses were underrepresented as SME suppliers to government in some, but not all sectors. Women-owned SMEs in Wholesale and Retail and in Other Services were, ceteris paribus, half as likely as to be government suppliers as counterpart SMEs owned by men. Among Goods Producers and for Professional, Scientific and Technical Services SMEs, there were no significant gender differences in the propensity to supply the federal government. “Complexity of the contracting process” and “difficulty finding contract opportunities” were the obstacles to contracting cited most frequently.

Research limitations/implications

The limitations of using secondary analyses of data are well documented and apply here. The findings reflect only the perspectives of “successful bidders” and do not capture SMEs that submitted bids but were not successful. Furthermore, the survey did not include questions about sub-contractor enterprises, data that would likely provide even more insights about SMEs in government supply chains. Accordingly, the study could not address sub-contracting strategies to increase the number of women-owned businesses on government contracts. Statistics Canada’s privacy protocols also limited the extent to which the research team could examine sub-groups of small business owners, such as visible minorities and Indigenous/Aboriginal persons. It is also notable that much of the SME literature, as well as this study, define gender as a dichotomous (women/female, men/male) attribute. Comparing women/female and men/males implicitly assumes within group homogeneity. Future research should use a more inclusive definition of gender. Research is also required to inform about the obstacles to government procurement among the population of SMEs that were unsuccessful in their bids.

Practical implications

The study provides benchmarks on, and directions to, enhance the participation of women-owned SMEs or enterprises in public procurement. Strategies to support women-owned small businesses that comply with United Nations Sustainable Development Goals are advanced.

Social implications

The study offers insights to reconcile economic efficiency and social (gender equity) policy goals in the context of public procurement. The “policy-practice divides” in public procurement and women’s enterprise policies are discussed.

Originality/value

The study is among the first to use a feminist lens to examine the associations between gender of SME ownership and public procurement, while controlling for other salient owner and firm attributes.

Details

Journal of Public Procurement, vol. 21 no. 3
Type: Research Article
ISSN: 1535-0118

Keywords

Open Access
Article
Publication date: 22 February 2022

Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti and Tommi Laukkanen

The motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and

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Abstract

Purpose

The motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and customer relationship orientation perform as two distinct constructs in driving firm innovativeness, and how together they support business growth among export firms. This study aims to suggest a customer-centric strategy for export firms that drive innovativeness and growth.

Design/methodology/approach

An international corporation specialized in company information services provided a list of the contact information of Italian companies. The authors sent an email request to respond to an online survey and received 416 effective responses from firms operating in export markets. The authors propose and empirically test a model in which customer orientation, customer relationship orientation and innovativeness predict business growth. This model controls for the effects of firm size, industry and customer type (B2B vs. B2C).

Findings

The study findings suggest that customer orientation and customer relationship orientation are two distinct strategic orientations driving innovativeness. However, they do not directly affect business growth. Instead, they require the innovativeness of an exporter to materialize as business growth.

Practical implications

The results of the study recommend business strategies focusing not only on customer needs and satisfaction but also on retaining current customers and building customer relationships in international markets. Firms can learn from international customers and develop effective customer-centric strategies to spread the acquired information into the internal decision-making as it contributes to firm innovativeness and business growth in international markets.

Originality/value

This study is one of the pioneering studies combining customer orientation and customer relationship orientation, showing their theoretical and empirical divergence. This study is also among the first which tests how the two strategic orientations together with innovativeness promote business growth among export firms. The authors add understanding of the synergistic effects both of using customer information and developing deeper relationships on firm innovativeness and performance among exporters.

Details

International Marketing Review, vol. 40 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Open Access
Article
Publication date: 18 May 2021

Olga Golubeva

The purpose of this paper is to explore the impact of firm-, finance- and country-specific indicators to the performance of companies under the COVID-19 outbreak.

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Abstract

Purpose

The purpose of this paper is to explore the impact of firm-, finance- and country-specific indicators to the performance of companies under the COVID-19 outbreak.

Design/methodology/approach

The study uses a regression performance model for enterprises during the COVID-19 crisis. The investigation is based upon a data set of 5,730 firms from 13 countries collected by the World Bank through enterprise surveys. The author combined the analysis of traditional performance measurements with the testing of relatively novel variables.

Findings

This study confirms the significance of multiple factors for company performance: sector, size, participation in exports and market demand for firms’ products. Robust financing solutions during the coronavirus pandemic period include equity contributions, followed by firms’ cash balances and debt. Support by a government, however, has not yet been confirmed as a significant source of finance. This paper also suggests the importance of country-specific factors for the performance of enterprises, including the level of economic development and the corporate governance infrastructure.

Practical implications

The research outcomes might assist regulatory bodies, policymakers and companies in their formulation of public and corporate governance strategies concerning future emergency preparedness and responses.

Originality/value

This paper is among the first empirical studies in the management realm that addresses the impact of COVID-19 on company performance, with cross-national empirical data.

Details

Corporate Governance: The International Journal of Business in Society, vol. 21 no. 6
Type: Research Article
ISSN: 1472-0701

Keywords

Open Access
Article
Publication date: 19 July 2022

Kore Guei

The goal of the paper is to examine the dynamics between innovation, market structure and trade performance. Firstly, the author first investigates the effects of innovation on…

1984

Abstract

Purpose

The goal of the paper is to examine the dynamics between innovation, market structure and trade performance. Firstly, the author first investigates the effects of innovation on trade performance. Secondly, the author then examines how market structure affect trade by classifying industries based on their innovation intensity.

Design/methodology/approach

The author uses a detailed level data set of eight OECD countries in a panel of 17 industries from the STAN and ANBERD Database. The author employs both a pooled regression and a two-stage quantile regression analysis. The author first investigates the effects of innovation at the aggregate level, and then the author assesses the effects at the disaggregated or firm level.

Findings

The author finds that at the aggregate level, innovation and market size have a positive and significant effect on competitivity in most of the specifications. However, innovation is negatively associated with trade performance in the case of bilateral trade between Spain and the Netherlands. Also, the sectoral analysis provides evidence that the innovation-trade nexus depends on technological classification. The author shows that: (1) the effect of innovation activity on trade performance economic performance is lower for the high technology and high concentration (HTHC) market compared to the low technology (LT) market; (2) the impact of innovation on economic performance is ambiguous for firms in the high technology and low concentration (HTLC) market.

Research limitations/implications

Although the database provides a rich data set on industrial data, it fails to provide innovation output such as patent data which may underestimate the innovation activities of firms that do not have a separate R&D records. In the current context of subdue economic growth these research results have important policy implications. Firstly, the positive impact of innovation on trade performance strengthens its role for sustainable development. The negative coefficient on innovation is an indication that research intensity in some cases has not been able to create a new demand capable to boost economic performance.

Practical implications

The market classification analysis provides new evidence that innovation in the LT market has the potential to enhance competition. Secondly, market size supports industries that are competing in the international market. Policy makers must therefore put in place incentives to encourage firms to grow in size if they want to remain globally competitive.

Social implications

Sustainable development can be supported through investment in research and development in the low technology sector.

Originality/value

The study is the first as far as the author knows, to examine the impact of innovation on bilateral trade performance using industry level data from OECD countries. Secondly, the author complements the existing literature by examining how innovation activities (classified as high technological intensive or low technological intensive) affect trade performance.

本研究擬探討創新觀念、市場結構和貿易表現之間的相互變革動力關係。我們首先研究創新觀念對貿易表現的影響,繼而探討市場結構對貿易表現的影響。根據各個行業的創新觀念強度,我們把行業分為不同類別。我們採用八個經濟合作暨發展組織國家的詳細級數據庫,而這八個國家、乃是STAN and ANBERD 數據庫內一個包括17個行業組別內的國家。我們採用混合估計和兩階段分位數回歸分析; 我們首先探討創新觀念所帶來的整體影響,繼而評估細分層面 (即公司層面) 上的影響。我們發現、在整體的層面上,創新觀念和市場規模、在我們大部份的規格上,均對競爭力帶來積極和重要的影響。唯在西班牙與荷蘭兩國之間的雙邊貿易上,創新觀念與貿易表現卻出現負相關的情況。而且,行業分析證實創新與貿易的關係是取決於技術分類的。我們的研究顯示:(1) 與低技術市場相比,於高技術、高集中程度的市場,創新觀念的活動對貿易表現和經濟表現的影響會較低; (2) 對處於高技術、低集中程度市場的公司而言、創新觀念對經濟表現的影響是不明確的。雖然該數據庫在工業數據方面提供一個豐富的數據集,卻未能提供如專利數據等的創新產出,這可能會導致沒有單獨研發記錄公司的創新觀念活動會被低估的情況。在現時經濟成長受到壓制的環境下,這些研究結果提供重要的政策啟示; 首先,創新觀念對貿易表現的積極影響增強了它在可持續發展方面所扮演的角色。創新觀念上的負系數顯示、在某些情況下,研究強度未能創造一個可提高經濟表現的新需求。市場分類分析提供新的證據、證明在低技術市場,創新觀念有提高競爭力的潛力; 其次,市場規模為於國際市場競爭的行業提供支援; 因此,政策制定者必須提供誘因、以鼓勵希望繼續具有全球競爭力的公司擴大其規模。

Details

European Journal of Management and Business Economics, vol. 32 no. 2
Type: Research Article
ISSN: 2444-8451

Keywords

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