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This study aims to investigate the use of social networking sites (SNS) by researchers and their behaviours when conducting research-related activities by applying the unified theory of acceptance and use of technology (UTAUT) theory.

An online survey was distributed. This study’s design is derived from the UTAUT framework’s questionnaire items. The sample of this study comprised 216 respondents from 40 universities in the United Kingdom. Descriptive statistics were used to analyse the data.

Respondents revealed a positive relationship between the four constructs of the UTAUT framework (performance expectancy, effort expectancy, social influence and facilitating condition) associated with their intention to use SNS.

Most of the respondents were from the University of Strathclyde, so the authors cannot generalize the findings to other universities.

The findings will offer an extensive understanding of the value of SNSs, which will aid researchers to increase their visibility, and research activities online.

The results will provide an in-depth knowledge of the importance of SNSs, helping scholars to become more visible and engage in online research. A number of factors impacted how researchers behaved on SNSs and what they intended to use for research-related activity. School administrators, experts and other sponsors could take action to promote the use of SNSs in educational settings based on the findings. The study’s findings offer insightful knowledge to those who create SNS websites. By using this information, they will be able to improve these sites for research and study and gain a better understanding of the demands of SNS users.

With gaining popularity, online communities are increasing. It is leading to the data and information overflow. So, there are some challenges like cyber frauds, cyberbullying, etc. while engaging with online communities. Not only this, anonymity of the participants, stress and racism are also big challenges in online communities' interaction. Online harassers' attack tactics have changed over time. In addition, there are challenges like quality of discussion, inequality in participation of the users, etc. may scale online communities towards incitement and activism. Therefore, this study will try to analyse these challenges for overall benefit of the society.

The underlying fuzzy set theory is employed to handle the fuzziness of users' perceptions since the attributes are expressed in linguistic preferences. Through exhaustive literature review, the authors have identified 15 challenges. These challenges are further categorised as cause and effect by using DEMATEL (Decision-Making Trial and Evaluation Laboratory) approach.

Lack of strategic planning and uninspired discussions between users has emerged as a major challenge in cause category. This study further demonstrates how individual challenge can be managed and developed to navigate the online communities to maintain a healthy environment in society.

Results are based on limited dataset. Therefore, findings cannot be generalised for all online communities.

The research findings offer a suitable direction to policymakers to formulate and design policies, laws and regulations to increase user engagement in the online community. The study is beneficial to firms and researchers in understanding the factors influencing effective management of online communities.