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Book part
Publication date: 18 September 2024

Diana Oliveira Marques, Bruno Barbosa Sousa and Ana Teresa Pedreiro

Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions…

Abstract

Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions. Consequently, companies recognized the importance of marketing and economics, which has gradually replaced its transactional practices, focused essentially on a single transaction, with relational practices, in which the customer is considered an integral part of the process. Creating long and profitable relationships has become a business priority and the use of tools such as customer relationship marketing (CRM) has become crucial. With the increasing importance of health and wellness tourism, thermalism has become a very competitive product wanted by tourists who need treatments that are not available in their country due to lack of availability or because they are quite expensive. Since tourism is integrated in the services sector, a set of relational marketing strategies can be applied to establish and maintain relationships with tourists. Therefore, it is important to understand how relational marketing can improve health and wellness tourism. Based on a combination of theoretical and practical research, this chapter explores the dynamic system and mechanism of innovation and development of relational marketing strategies in specific contexts of tourism (i.e. health and wellness tourism) considering cross-border (i.e. Northern Euroregion of Portugal and Galicia). From an interdisciplinary perspective, the chapter presents insights for marketing and tourism (health and well-being) and for the economic development of territories (i.e. cross-border regions).

Details

The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

Keywords

Article
Publication date: 13 June 2024

Diana Pacheco-Ortiz, Manuela Escobar-Sierra and Ana-María Suárez-Monsalve

Corporate social responsibility (CSR) is going through a critical period that challenges its capacity to respond to social and environmental crises, which could be associated with…

154

Abstract

Purpose

Corporate social responsibility (CSR) is going through a critical period that challenges its capacity to respond to social and environmental crises, which could be associated with the growing Corporate Hypocrisy (CH) phenomenon. This study aims to identify the theoretical perspectives of the scientific literature on CH as a contemporary phenomenon concerning CSR.

Design/methodology/approach

We adopted a sequential mixed-method approach in this study. First, we conducted a bibliometric analysis of the publications on the Web of Science database. Subsequently, we performed a content analysis of CH with CSR.

Findings

The literature review revealed two main research paths: the first deals with the perceptions of hypocrisy; the second relates to the company’s responsibility for disclosure. In addition, we found that researchers use different expressions to refer to the gap between discourse and action in organisations. Some authors suggest subtle differences between these terms, while others use them interchangeably. The causes of this phenomenon vary according to the facets of hypocrisy and the negative implications for the reputation and credibility of companies.

Originality/value

This study contributes to understanding the dissociation between CSR statements and practices. To this end, it combines and collates the literature on a phenomenon studied from different sides using numerous designations.

Details

Social Responsibility Journal, vol. 20 no. 8
Type: Research Article
ISSN: 1747-1117

Keywords

Book part
Publication date: 6 September 2024

Sekani L. Robinson

The ballet industry has long been criticized for using excessively thin and exclusively Anglo-looking ballerinas. The statement that they fit the “look” or comments such as this…

Abstract

The ballet industry has long been criticized for using excessively thin and exclusively Anglo-looking ballerinas. The statement that they fit the “look” or comments such as this in the 2015 New York Daily Post: “A lot of people feel ballerinas should all be the same color” (Keivom, 2015) have been used to exclude Black and Brown ballerinas. This chapter describes the relationship between race, gender, and beauty within the ballet industry. It describes the challenges that Black women experience and the anti-Blackness that takes place within ballet due to Eurocentric beauty standards. Through a focus on the emphasis on hair texture, flesh-tone tights, and pointe shoes, and on the racist history of America and ballet, this chapter demonstrates how ballet continues to discriminate against and marginalize Black women.

Details

Embodiment and Representations of Beauty
Type: Book
ISBN: 978-1-83797-994-3

Keywords

Open Access
Article
Publication date: 12 March 2024

Edicleia Oliveira, Serge Basini and Thomas M. Cooney

This article aims to explore the potential of feminist phenomenology as a conceptual framework for advancing women’s entrepreneurship research and the suitability of…

1313

Abstract

Purpose

This article aims to explore the potential of feminist phenomenology as a conceptual framework for advancing women’s entrepreneurship research and the suitability of interpretative phenomenological analysis (IPA) to the proposed framework.

Design/methodology/approach

The article critically examines the current state of women’s entrepreneurship research regarding the institutional context and highlights the benefits of a shift towards feminist phenomenology.

Findings

The prevailing disembodied and gender-neutral portrayal of entrepreneurship has resulted in an equivocal understanding of women’s entrepreneurship and perpetuated a male-biased discourse within research and practice. By adopting a feminist phenomenological approach, this article argues for the importance of considering the ontological dimensions of lived experiences of situatedness, intersubjectivity, intentionality and temporality in analysing women entrepreneurs’ agency within gendered institutional contexts. It also demonstrates that feminist phenomenology could broaden the current scope of IPA regarding the embodied dimension of language.

Research limitations/implications

The adoption of feminist phenomenology and IPA presents new avenues for research that go beyond the traditional cognitive approach in entrepreneurship, contributing to theory and practice. The proposed conceptual framework also has some limitations that provide opportunities for future research, such as a phenomenological intersectional approach and arts-based methods.

Originality/value

The article contributes to a new research agenda in women’s entrepreneurship research by offering a feminist phenomenological framework that focuses on the embodied dimension of entrepreneurship through the integration of IPA and conceptual metaphor theory (CMT).

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 11
Type: Research Article
ISSN: 1355-2554

Keywords

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