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Introduction: Recent research studies focusing on the relationship between psychiatric illness and deviant behaviour (Huselid & Cooper, 1992; Holman, Jensen, Capell, and Woodard, 1993) suggest that a behaviour that is inconsistent with sex‐role expectations, particularly when it is defined as more appropriate for the opposite sex, is seen as deviant. By implication, women's alcohol misuse falls into this category of ‘deviant deviance’. In their research on gender roles as mediators of sex differences in adolescent alcohol use and abuse, Huselid and Cooper (1992), concluded that the relationships between gender roles and alcohol use were consistent with the hypothesis that individuals with conventional gender identities conform more closely to cultural norms that condone drinking among males but not among females. In addition to heavy and problem drinking of women judged frequently to be a deviation from the traditional feminine role, it is also viewed as a rejection of the traditional feminine sex‐role and adoption of an aspect of the traditional masculine role, or both (Chomak and Collins, 1987). In their research on sex‐role conflicts in alcoholic women, when the factors of age, socio‐economic status (SES), and marital status were controlled, Kroft and Pierre (1987) observed that alcoholic women scored as more depressed and more sex‐role undifferentiated than non‐alcoholic women. Alcoholic women were also found to have a relatively traditional sex‐role ideology, and remitted alcoholics expressed less satisfaction than other groups with some traditional female roles. The presence of conflict between perceived (real) and desired (ideal) gender‐role characteristics, rather than the specific pattern or direction of the conflict, may best predict problem drinking. Similarly, the research on gender‐role attitudes, job competition and alcohol consumption among women and men, conducted by Parker and Hartford (1992), concluded that among females, the non‐traditional role of employment in non‐traditional gender‐role attitudes concerning responsibilities for household labour and child‐care were associated with greater alcohol consumption. Among the employed, traditional females and non‐traditional males had greater alcohol use. The females and males who experience conflict between competition at the work‐place and substantial obligations at home consumed a greater amount of alcohol. The results of these clashes between feminine role pattern at home and traditionally masculine roles of paid employment will be social and psychological conflicts and tensions that could adversely affect women's mental health (McBroom, 1986). In other words, many women may find it stressful to switch between more masculine role expectations in the workplace and more feminine role expectations in the home (Gerson, 1985) and some may increase their alcohol consumption to alleviate distress resulting from mismatched gender‐related role expectations and preferences (Eccles, 1987).

Over a two‐month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management.

In addition to his own finds, the editor sorted through suggestions by a team of veteran top managers and senior academics.

The result is a surprisingly diverse set of media articles about strategy and leadership on such topics as Home Depot Business Tool Box, “bridging” technologies, a fully formed Web operating system, corporate chameleons, population of competing business plans, Microsoft's portfolio‐of‐experiments, law of small numbers, idiocy of crowds, FedEx Kinko's vision, vigilant leadership, Evidence‐Based Management, customization at Wal‐Mart, constraints that boost creativity.

URL links and references have been provided for the articles so that managers can easily follow up this quick scan of the media by reading the articles in full.

Provides a snapshot of what managers are reading and a guide to trends and fresh thinking.

The purpose of this paper is to explore: How do changes in the role of the husband affect the marriage of a woman entrepreneur? How do changes in the marriage affect the woman entrepreneur and her relationship with her business?

A novel theoretical approach based on marriage contract theory, gender role ideology and psychological contracts was used. Qualitative methodology included analysis of multiple cases based on rich interview data gathered from 12 Scandinavian couples.

Research revealed that the pattern of dominance between the husband and wife, the gender role ideologies of the two spouses, and the interaction between this pattern and the gender role ideologies, and overall level of marital harmony were key determinants of husbands’ spousal support.

Sample size and geographical limitations. Future research: exploring other cultural settings, further application of marriage and psychological contracts in female entrepreneurship; studies of the impact areas of the husband in the wife’s business – also from the perspective of implicit contracts.

Research sheds light on how women run their businesses and how the changing roles of the spouse alter marriage dynamics and influence the wife-business relationship.

Findings benefit female entrepreneurs considering the launch of a business, couples in which the wife currently owns a business, state and governmental policymakers, business consultants, and entrepreneurship instructors. These findings can help couples better prepare for the demands of entrepreneurship.

For scholars: expanded understanding of the work-family interface of female entrepreneurs via novel theoretical approach. For business practitioners: understanding the impact of a spouse on life and career of female entrepreneur.

For longer than most people would think, over 40 years, organisational psychologists have been defining and characterising the employment relationship in terms of the psychological contract. Across the same period, judges have through their decisions in legal cases been setting down implied terms that apply to all contracts of employment. Accompanying this development certain commentators, drawn from both academic and practitioner backgrounds have been analysing these terms in considerable detail. The purpose of this paper is to analyse the nature and importance of the concept of the psychological contract and consider its application in the context of the most important implied terms in the contract of employment.

This article was written from a review of the secondary sources of the two disciplines covered. It was only possible to give an overview of the key areas and their influence and given that these two areas had not been analysed together before there was little material available to refer to. The underlying question is how complimentary and compatible are these concepts? This is fully considered through analysis of the effect of their combination in explaining or de‐limiting the employment relationship and the contract of employment.

It is contended that as both these contracts have in some respects a common purpose it seems an opportune time to reflect on their role and their potential, if any, for combined utilisation in the workplace.

It is contended that this research is important as it analyses the nature and impact of two different contractual models that characterise and regulate the employment relationship. These models are drawn from two separate disciplines and as far as this commentator is aware this is the first time this specific form of analysis has been undertaken.

This paper aims to explore the impact of corporate social responsibility and hypocrisy on the relationship among psychological contract violation, trust and perceived betrayal.

This study used purposive sampling and selected students in Taiwan as the research participants. The theory of psychological contract violation and consumer awareness process in violation hypocrisy on psychological contract violation were used to investigate the effect of its impact on trust and perceived betrayal. Then, the moderating effect of social responsibility and hypocritical on trust, and the mediating effect of trust between psychological contract violation and perceived betrayal were analyzed.

The results indicated that hypocrisy had a significant and negative impact on psychological contract violation toward trust; hypocrisy had a significantly positive impact on psychological contract violation toward perceived betrayal; trust had a significantly negative impact on perceived betrayal; perceived betrayal had a significantly positive impact on both direct and indirect revenges; trust had a mediating effect between hypocrisy toward psychological contract violation and perceived betrayal; and higher hypocrisy would produce a stronger effect through trust on the relationships between hypocrisy toward psychological contract violation and perceived betrayal.

Perception of consumers would differ whenever there were failures of service recovery occurred; especially, stronger betrayal feeling would be perceived with the companies who emphasized social responsibility and did not carry out what they should do. Research results could be references for companies whom advertising and praising social responsibility.