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The purpose of this paper is to examine the involvement of the concept of city identity in the design process of urban densification and outline how can today's urban projects be able to reinforce the delicate balance between conservation, development management and sustainability objectives.

Based on case study approach, this paper focus on “Park Mall and Four Point Hotel” project, located in the historic city centre of Setif (Algeria) and takes the procedure of designing as its conceptual framework. Following this, it explores genesis document of the project and assesses architect's choices attributed to six elements of architectural language. These elements are apprehended regarding their relevance, which depends on whether the new building is or not compatible/integrated with the existing environment, and how far does it reinvent the modern vision.

The paper provides empirical insight about how the concept of identity is used during the design process of densification project. It argues that this latter consists on a dynamic process shaped by cultural, socioeconomic and institutional specificities applying local/global design precedents, multifunctionality concept and novel features in a tourism-oriented mindset and to still maintain and improve the specific identity of the city centre, thus becoming an active way to reconcile conservation, sustainability and development management objectives.

This paper raises discussion on how the concept of city identity could renew the field of heritage conservation and development management. Therefore, it fulfils an identified need to study how can urban projects reconcile conservation, development management and sustainability objectives.

Adaptability is an inherent quality in building circularity, as adaptability can physically facilitate the reversibility of materials in a closed-reversible chain, also called “loops”. Nevertheless, positioning adaptability in circularity-oriented models could overlook some of the contextual considerations that contribute to the utility for the built environment. This paper reconceptualises building adaptability to incorporate circularity, in order to facilitate for the resource loops whilst preserving the long-lasting functionality in buildings.

An integrative literature review on adaptability and circularity of buildings was conducted using systematic search approach. From the initial database of 4631 publications, 104 publications were included for the final analysis. A comparative analysis of definitions and determinants of both concepts was conducted to reconceptualise circular building adaptability.

The findings of the literature study show that incorporating circularity and adaptability is possible through 10 design and operation determinants, namely configuration flexibility, product dismantlability, asset multi-usability, design regularity, functional convertibility, material reversibility, building maintainability, resource recovery, volume scalability, and asset refit-ability. The study concludes that considering the defined determinants in a holistic manner could simultaneously facilitate: building resilience to contextual changes, creation of asset value, and elimination of waste generation.

This paper expands the relevant bodies of literature by providing a novel way of perceiving building adaptability, incorporating circularity. The practical value of this paper lies in the discussion of potential strategies that can be proactively or reactively employed to operationalise circular building adaptability.