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Article
Publication date: 18 May 2012

Tony Conway and Debra Leighton

This paper seeks to investigate experiential marketing as a potential strategy for cultural attractions operating in a highly competitive leisure marketplace.

3645

Abstract

Purpose

This paper seeks to investigate experiential marketing as a potential strategy for cultural attractions operating in a highly competitive leisure marketplace.

Design/methodology/approach

The paper examines the relevance of the experiential approach for the UK arts and cultural sector with its multiple stakeholders and innate tensions between commercial objectives and curatorial/artistic goals, between visitor access and preservation and between scholarship and entertainment.

Findings

Experiential marketing is evaluated as a means by which organizations in the arts and cultural sector can capture uncontended market space while satisfying the wants and expectations of an increasingly discerning visitor. The analytical basis for the evaluation is provided through comparative case studies – one from the heritage sector and one from the performing arts.

Originality/value

The experiential approach is considered and the findings applied to a conceptual model, with a view to offering proposals for the dissemination of best practice and identifying directions for further research.

Details

Arts Marketing: An International Journal, vol. 2 no. 1
Type: Research Article
ISSN: 2044-2084

Keywords

Article
Publication date: 1 December 1986

Scancoat — pipe coating thickness gauge. I.T.I Anti‐Corrosion announce that they have entered into an agreement with Raines Tool Company to make available instrument which…

Abstract

Scancoat — pipe coating thickness gauge. I.T.I Anti‐Corrosion announce that they have entered into an agreement with Raines Tool Company to make available instrument which accurately measures the internal and external dry film thickness of pipe coatings. Which was shown for the first time in the U.K. at U.K. Corrosion 86.

Details

Anti-Corrosion Methods and Materials, vol. 33 no. 12
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 1 June 1997

Alan Poulter

A ‘World Wide Web search engine’ is defined as a retrieval service, consisting of a database (or databases) describing mainly resources available on the World Wide Web (WWW)…

1190

Abstract

A ‘World Wide Web search engine’ is defined as a retrieval service, consisting of a database (or databases) describing mainly resources available on the World Wide Web (WWW), search software and a user interface also available via WWW. After intro ducing early Internet search engines, which are pertinent as precursors for the current range of WWW search engines, the problems of searching the WWW (link persistence, lack of integrated search software) and the resulting search engine types (keyword or directory) are analysed. Search engines of all types are then compared across their generic features (database content, retrieval software, and search interface), rather than on a search engine by search engine basis. Finally, wider information access issues aris ing from the nature of the Internet and web search engines are considered, and a general strategy for using web search engines is proposed.

Details

Program, vol. 31 no. 2
Type: Research Article
ISSN: 0033-0337

Keywords

Article
Publication date: 1 March 1988

Hannelore B. Rader

The following is an annotated list of materials dealing with orientation to library facilities and services, instruction in the use of information resources, and research and…

Abstract

The following is an annotated list of materials dealing with orientation to library facilities and services, instruction in the use of information resources, and research and computer skills that are related to retrieving and using information. This is the fourteenth review to be published in Reference Services Review and lists items in English published in 1987. A few items are not annotated because the compiler could not obtain copies of them for this review.

Details

Reference Services Review, vol. 16 no. 3
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 27 March 2007

Debra Dudek, Anna Mastora and Monica Landoni

The purpose of this paper is to discuss the importance of usability and overall user satisfaction when comparing performance of different search engines.

2948

Abstract

Purpose

The purpose of this paper is to discuss the importance of usability and overall user satisfaction when comparing performance of different search engines.

Design/methodology/approach

The study described in this paper starts from an investigation of existing methodologies for evaluating search engines in order to find out what are the most important factors for users to decide which system to use when searching the World Wide Web.

Findings

This study confirmed that usability and popularity are closely linked. This study has shown that no one‐search engine holds the key to ultimate search results. Just as there is cultural, political and geographical differences in the world's population, there are a number of search engines to fit the individual needs of every net citizen. Whereas results, precision, recall and reliability are the factors which participants prize highly, regardless of all other aspects. It was found that the speed of search engine results has become a high priority to participants.

Research limitations/implications

Number of participants was limited and although some questions were confusing to some individuals, a majority of questionnaires were completed in a satisfactory fashion.

Originality/value

This paper describes a usability study involving different search engines looking at links between popularity and usability.

Details

Library Review, vol. 56 no. 3
Type: Research Article
ISSN: 0024-2535

Keywords

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