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Case study
Publication date: 20 January 2017
Marlene Friesen and Elliott N. Weiss
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be…
Abstract
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.
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