The JetBlue Story

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.



Weiss, E. and Friesen, M. (2017), "The JetBlue Story", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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