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The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.

The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism.

The approach taken is a historical review.

Monieson was an important figure in the development of marketing thought, whose research should be read by marketing scholars and students alike.

The paper introduces Monieson's advanced epistemological and axiological reflections to an audience who might be unaware of his contributions. In addition, it connects Monieson's writings with issues and debates central to the history of marketing thought, namely the first paradigm debate stimulated by the German Historicist School.

This paper examines and interprets Monieson's somewhat difficult work for a new audience; and connects the work of a managerially minded scholar with emerging debates in critical marketing studies.

The purpose of this paper is to recall the author's experience as a student of David D. Monieson.

The paper is based on personal recollections. Monieson's pedagogy, philosophy, and leadership in learning are described.

Monieson's most significant gift was that he treated his students with intellectual respect.

This brief note complements other biographical material about Monieson by describing in some detail the experiences of one of his former students.

The purpose of this paper is to present the author's recall of his personal and professional relationship with Danny Monieson, a relationship that lasted for almost half a century.

This paper is based on personal recollection, first, of the context within which the author originally worked for and with Danny Monieson, and then, of the decades of professorial interaction that subsequently followed.

David D. Monieson was a truly unique academic who, both as teacher and researcher, had a very significant influence on all his students but especially on those who subsequently pursued an academic career.

This brief note complements other biographical material about Monieson by spelling out the changing nature over time of his interaction with the first of the young academics he mentored.

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a century.

The author begins by discussing his Wharton School experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history).

The author's Wharton School experiences and, more specifically, his contacts with Wroe Alderson and David D. Monieson did indeed shape his subsequent career.

This paper calls attention to certain events and research efforts that might otherwise be forgotten. It also serves as an example of one approach others might follow in preparing their own career retrospectives.

The purpose of this paper is to trace from ancient Greek scholars to the mid‐1950s the sentiments of two schools of economic thought on the role of marketing middlemen or intermediaries. One school disclaims any addition of value through middlemen's activities; the second maintains that marketing adds value.

This paper was originally a chapter in the author's doctoral dissertation titled “Value added as a measure of economic contribution by marketing institutions” at Ohio State University. It is reprinted here to explore and add insight to other work by and about the author in this issue of the journal. A brief historical analysis of writings by ancient Greek scholars, mercantilists, physiocrats, classicists, neoclassicists, and twentieth century dissenters, is presented.

Marketers add value and, in so doing, are productive. However, earlier scholars did not distinguish between measures of value added and measures of productivity and efficiency.

While other marketing historians have covered much of this literature since the time of its original writing, it was in 1957 among the earliest such work by marketing scholars. As mentioned above, this paper explores and adds insight to other work by and about the author in this issue of the journal.

The purpose of this article is to advance biographical work in marketing, to summarize the status of biography in marketing, and to illustrate the process with an example of a developing study.

The article is based on a literature review of biography and a brief review of biography in marketing; the article illustrates biographical research and writing.

The discussion introduces approaches for undertaking marketing biography, especially the challenges of developing information, assessing its quality, as well as methods for telling the story.

Biography is a “flawed process”. It is difficult to fully elaborate the scope of biography in a journal length article let alone apply the principles. Some topics are shortened, others are hinted at, and others are omitted but the discussion points the way to undertaking biography.

This article introduces contemporary elements for the development of marketing biography illustrated with elements from the life of E.T. Grether.

The purpose of this article is to describe the life and contributions to the marketing discipline of Theodore N. Beckman whose academic career at the Ohio State University spanned some 50 years.

This research used traditional historical interpretation of rare archival documents, depth interviews of two of Beckman's former students, and analysis of Beckman's published work.

The findings are reported as an intellectual biography. The paper reports on Beckman's life and career as an eminent marketing scholar.

Little biographical research has been published in the marketing discipline and to date only a brief sketch of Beckman was published in the Journal of Marketing in 1965.