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Picture if you can: a word And if you can, you have the beginnings of a children's dictionary. Take a child, or better yet have one of your own, shake him in a bag filled with picture‐words, and the most pleasing combinations are likely to occur. The point of this illustration, and all word illustrations for that matter, is the potential they possess in the hands of a child for unlimited possibilities, creative growth, and excitement about language.

The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early stages of their marketing education. Thus, it describes an interdisciplinary group Social Marketing Plan (SMP) project that was included as a class project in an introductory marketing course. An analysis of the SMP's impact on student learning is presented.

Foundations of Marketing (Foundations) students at a US university completed an SMP project as a course requirement. Project impact was assessed with post‐project measures of students' ability to apply social marketing concepts in a SMP. Project impact was also assessed with post‐project measures of attitudes toward working on interdisciplinary teams and pre‐ and post‐project comparisons of declarative marketing knowledge, environmental awareness, environmental attitudes, and environmental intentions. A post hoc comparison of the commercial marketing knowledge of a control group and Foundations students was also conducted.

End of semester surveys showed that Foundations students understood and were able to apply social marketing concepts, enjoyed the SMP project, appreciated the value of working in interdisciplinary teams, and believed that future SMP projects should include students from other disciplines. Foundations students also reported significant increases in environmental awareness, attitudes, and intentions, and commercial marketing knowledge. Contrasts with a control group revealed that adding social marketing concepts to an introductory marketing course did not impede Foundations students' learning of commercial marketing concepts.

The paper provides evidence that incorporating a social marketing project into an introductory marketing course is an effective method for introducing students to social marketing concepts, therefore advancing the social marketing discipline. Changes in student environmental attitudes and intentions to act to preserve the environment also suggest that a SMP project can be an effective method of doing social marketing.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The study examined the effects of two context variables, such as work experience and opponent's power on the styles of handling interpersonal conflict. 480 subjects were asked to consider a short critical incident describing an interpersonal conflict in an organization and to indicate their response to the situation in terms of the five conflict management styles: integrating, obliging, avoiding, dominating, and compromising. The results suggest that under the low‐power opponent condition there was a higher preference for dominating and a lower preference for avoiding, obliging, and integrating. Inexperienced subjects did not change their choice of using the different conflict management styles in view of their opponent's power. The results also showed significant interaction effects of the two independent variables. The implications for the study are discussed.

A field study involving beginning teachers in elementary schools documents a hesitation by beginning teachers to ask for assistance and a hesitation by experienced teachers to offer it. Reasons given by both beginning and experienced teachers for this apparent barrier to professional consultation suggest that the beginners fear being seen as incompetent and their experienced colleagues fear being seen as interfering. This barrier is related to the more general work situation of the elementary teacher, with its high emphasis on autonomy in the selection and implementation of teaching methodologies.

Current issues of Publishers' Weekly are reporting serious shortages of paper, binders board, cloth, and other essential book manufacturing materials. Let us assure you these shortages are very real and quite severe.

This chapter explores theory and local context of socially constructed pandemic fears during COVID-19; how material and non-material fear objects are construed, interpreted and understood by communities, and how fears disrupt social norms and influence pandemic behavioural responses. We aimed to understand the lived experiences of pandemic-induced fears in socioculturally diverse communities in eastern Indonesia in the context of onto-epistemological disjunctures between biomedically derived public health interventions, local world views and causal-remedial explanations for the crisis. Ethnographic research conducted among several communities in East Nusa Tenggara province in Indonesia provided the data and analyses presented in this chapter, delineating the extent to which fear played a decisive role in both internal, felt experience and social relations. Results illustrate how fear emotions are constructed and acted upon during times of crisis, arising from misinformation, rumour, socioreligious influence, long-standing tradition and community understandings of modernity, power and biomedicine. The chapter outlines several sociological theories on fear and emotion and interrogates a post-pandemic future.

“Rational planning models” emerged in the early 1970's as a means by which to plan more effectively and efficiently in educational organizations. One of the most well known and widely distributed of these models was developed by Phi Delta Kappa, the educational fraternity. This paper describes a field study conducted in five Vermont schools that were “early users” of the Phi Delta Kappa material. The outcomes reveal many discrepancies between the theory and the reality of planning in public schools. In addition to the Vermont research, other research is cited that supports many of the findings and relates them to planning in schools in general. The article concludes by linking the study outcomes to recent works by other authors on the emerging concepts of loosely coupled systems, garbage can organizations, and organized anarchies and implications these concepts hold for alternative approaches to planning in educational settings.