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1 – 1 of 1David Veres, Heather Clark and Damian Golbourne
The purpose of this paper is to discuss the contribution of events to the Niagara region's tourism product.
Abstract
Purpose
The purpose of this paper is to discuss the contribution of events to the Niagara region's tourism product.
Design/methodology/approach
Using contributing perspectives from the industry and academia, this paper provides an overview of festivals and meeting/convention events in the region.
Findings
Drawing from specific examples from the region, reasons for event successes are discussed. A diagram is used to illustrate how event products should be developed in order to help Niagara region tourism and economic growth.
Originality/value
Current and future challenges for the region are presented and suggestions for overcoming barriers are provided.