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1 – 2 of 2Kamal Jaafar and Jawahitha Sarabdeen
Operation and logistics.
Abstract
Subject area
Operation and logistics.
Study level/applicability
Students and practitioners.
Case overview
This case study analysis the logistical and operational issues that one of the leading pharmaceutical companies in the MENA region is facing. The case provides a practical example of a company which positioned itself well to be a leading company. However, there are some inherent operational and logistical problems that hinder the company to reach its leading position. The first section of this case describes the company, its process and its operational problems. The second section is dedicated to the analysis of the operational capabilities and current key issues. The last section provides recommendations on how to improve the current operations and ways in which the improvements can be implemented, as well showing the benefits to the company based on the theoretical and practical frameworks.
Expected learning outcomes
Understand how operational issues affect company performance.
Analyse the effect that poor operational process can have on the overall company business.
Evaluate alternatives for process modifications.
Create plans for process improvements and assess its operational and logistical implications.
Supplementary materials
Teaching notes.
Details
Keywords
Jawahitha Sarabdeen and Kamal Jaafar
Strategic management, international business, branding, innovation and retail management
Abstract
Subject area
Strategic management, international business, branding, innovation and retail management
Study level/applicability
Undergraduate, postgraduate business and management students.
Case overview
Emerging Technologies was the first United Arab Emirates software application developer of Arabic (also available in English and Hindi) voice recognition solutions. Emerging Technologies developed and deployed fully automated voice recognition applications to meet specific business wants and needs. The case provides a practical example of a company which position itself well to be a raising star through proper strategy.
Expected learning outcomes
The students will be able to learn various business strategies that could be applied in emerging markets.
Supplementary materials
Teaching note available upon request.
Details