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XL Pharmaceutical – effective operation and logistics

Kamal Jaafar (University of Wollongong in Dubai, Dubai, United Arab Emirates)
Jawahitha Sarabdeen (University of Wollongong in Dubai, Dubai, United Arab Emirates)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

Operation and logistics.

Study level/applicability

Students and practitioners.

Case overview

This case study analysis the logistical and operational issues that one of the leading pharmaceutical companies in the MENA region is facing. The case provides a practical example of a company which positioned itself well to be a leading company. However, there are some inherent operational and logistical problems that hinder the company to reach its leading position. The first section of this case describes the company, its process and its operational problems. The second section is dedicated to the analysis of the operational capabilities and current key issues. The last section provides recommendations on how to improve the current operations and ways in which the improvements can be implemented, as well showing the benefits to the company based on the theoretical and practical frameworks.

Expected learning outcomes

  • Understand how operational issues affect company performance.

  • Analyse the effect that poor operational process can have on the overall company business.

  • Evaluate alternatives for process modifications.

  • Create plans for process improvements and assess its operational and logistical implications.

Supplementary materials

Teaching notes.



This case was written by Dr Kamal Jaafar and Dr Jawahitha Sarabdeen. It was prepared using company information and interviews and its intention was to provide material for class discussion through publication. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.

The authors would also like to thank Azaad Moonesar for help in preparing the Teaching note that accompanies this case study.


Jaafar, K. and Sarabdeen, J. (2011), "XL Pharmaceutical – effective operation and logistics", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © Jaafar and Sarabdeen (2012)

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