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Despite the boom corporate social responsibility (CSR) and sustainability are enjoying nowadays in the agendas of both small and big companies, we still have difficulties in providing a clear definition of the concept of sustainability. There is no consensus on the criteria to be used to define and enhance responsible management that creates sustainable development.

After a systematic revision of the literature, authors have been mapping the limits of the research already done at different levels, dimensions, and horizons, so we do have a 360° map of the research on sustainability. Future developments are also explored to enrich and align the diverse approaches demanded to define this wide, complex, and by now, equivocal concept and the conclusions reveal the many gaps not yet covered in the research field, signposting key issues for further work.

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different types of activities. This analysis is essential to design new products based on Creative Tourism and sustainability. Also, because at an international level, including South Europe, the profile of the creative tourist has not been characterised, especially the one that visits medium-sized cities and rural areas. This chapter intends to answer the following questions: Who is the participant in Creative Tourism activities? Is he/she mainly domestic or an international tourist? Why does this type of tourist participate in these creative experiences? What type of information sources do these tourists use to find the experiences in which he/she participates? This chapter uses primary and secondary data. The secondary data follow a content analysis approach of activities offered by Airbnb Experiences Platform. Regarding the primary data, 595 questionnaires applied in 45 creative experiences in the Northern region of mainland Portugal were analysed. The creative experiences were divided into seven categories: ‘creative festivals’, ‘nature and creativity’, ‘photography workshop’, ‘gastronomy experience’, ‘industrial experience’, ‘technology and creativity’ and ‘art and crafts’. The methods used were quantitative in nature. The questionnaire used consisted of 31 closed questions aimed at the profile and the motivations of the creative experience participants. Descriptive statistical analysis was used. The main results showed that participants in the seven categories of Creative Tourism experiences have relatively large differences in terms of demographic and socio-economic characteristics. These differences were also evident in their motivations for participating in Creative Tourism experiences.

Stakeholder theory may be the Archimedes lever that allows defining a possible Economy for the Common Good; however, the theory’s current level of development does not enable it to escape the criticism that considers it nothing more than shared egoism. The expansion of the concept of stakeholder, including not only groups that collaborate in the creation of value or which are actively impacted by the organisation, but also incorporating those affected by omission – non-stakeholders – would lead to the reconciliation of stakeholder theory and the common good. Nevertheless, to set it within corporate practice, besides having selfish and altruist incentives, would be of interest for the conceptual development of shapeholders, understood as the link between non-stakeholders’ interests and needs, and firms.

This study analyses and presents the main differences that exist in the quality of management as practised by Cooperative and Non-Cooperative companies in the Basque Country within the industrial and company services sectors. The results obtained suggest that the quality level of cooperative company management is higher than that shown in the non-cooperative sector, the principal differences in quality of management being related to aspects where the social commitment of a company is reflected. These results prove to be more conclusive within the subgroup of cooperatives that are incorporated within the Mondragon Cooperative Corporation (MCC).

“…if these practices are described properly and accurately, one might understand better how tourism characterizes daily lives of social groups living in host environments and how it offers a distinctive sense of what happens to people, thus comprehending societies and cultures in tourism contexts” (pp. xxvi). This is the last sentence of the introduction to this volume. Linking this statement to the heading of the Conclusion acknowledges that, being one of the most important economic realities in the world and a product of “the industrial structures of the Western world” (Lanquar, 1991, p. 7), tourism is a result of the practices carried out by millions of people moving all over the world spending their incomes to enjoy themselves. Moreover, these processes are either politico-economic and/or ideological in character (Lengkeek & Swain, 2006) and thereof sociocultural.