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Scrutiny to rise as online US influencer market booms

Location:

US

Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…

Metaverse 'brandtech' will redefine online advertising

Location:

INT

The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…

US digital advertising industry is set to transform

Location:

US

Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…

China will be the key global automotive market

Location:

INTERNATIONAL

The passenger car market will expand by 2.7% in 2016, according to private sector estimates, with growth evenly spread between the BRICS, Europe and the United States. The…

US brand still strong but needs to show effectiveness

Location:

UNITED STATES

Recent events have complicated the military and diplomatic elements of this task, but the wider 'Brand America' which Biden wants to restore -- one that shows democratic…

Foreign firms face risks in India's e-commerce space

Location:

INDIA

The ruling offers relief to Amazon, which not only faces stiff competition but is also grappling with changes in India’s e-commerce regulatory framework. On June 21, the Ministry…

India’s new e-commerce rules hit foreign oligopolies

Location:

INDIA

E-commerce policy.

AI will alter US digital ad industry

Location:

UNITED STATES

This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…

US s-commerce will grow fast, following Asia’s lead

Location:

INTERNATIONAL

Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…

Sustainability will be as key to food tech as outcomes

Location:

INTERNATIONAL

Food tech -- using technology to improve how food is grown, produced, distributed and consumed -- is critical to meeting consumption needs, and to reducing if not reversing the…