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The purpose of this study is to assess the role of animals in creating a satisfactory experience at a natural park by investigating the impact on visitors of the exposure to, or absence of, fauna, towards the visitors’ overall experience.

The work is based on a quantitative data collection of tourists visiting a nature park. Altogether, 532 valid questionnaires were collected and used for the analysis. A series of factor analyses was conducted on pull and push factors for animal encounters. The resulting factor domains (FDs) were used as independent variables in ordinal logistic regression models to describe customer satisfaction.

The results of this study show that important FDs characterize the main visitor characteristics. Although human–animal encounters are an important factor for some visitors, the encounters should be encouraged in the most natural manner possible and not in captivity. This brings us to the concept of “Interpretation”, where guides and guided tours can help with the encounters. Information given prior to and during the visit can ensure visitors are aware that animal encounters are subject to nature and cannot be guaranteed.

The presence of areas where a number of animals are in captivity and can be viewed by visitors is an important decision for national parks and protected areas, as animals represent a potential attraction for visitors. Nevertheless, this decision creates an ethical dilemma in relation to the exploitation of animals, exacerbated by recent and increasing pressure on sustainable management. This study provides valuable results for guiding park managers in making reasoned decisions.

Profiles the WHATT theme issue: “Tourism sustainability in natural, residential and mountain locations: What are the current issues and questions?” with reference to the experiences of the theme editors and writing team.

The author has used structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting-point, the selection of the writing team and material and the editorial process.

This paper identifies some of the key challenge for sustainable tourism in natural spaces and mountain areas with reference to the issues that impede sustainability and possible solutions.

The theme issue outcomes provide indicators and action points for tourism industry stakeholders and for teaching and research in sustainable tourism development.

This paper draws on discussion and applies research to identify and assess the scope and scale of action needed to address tourism sustainability in a diverse range of locations, with particular reference to Europe. Taken together, the theme issue collection of articles provides a rich picture of the changes that are needed and key actions for the future.