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There are explicit calls for research devoted to how political actors present their brand to the electorate and how this is interpreted. Responding to this, the purpose of this paper is to build an understanding of how political brand messages and values are received and aligned with voter expectations, which in turn shapes the consistency of a political brand.

Using an interpretivist perspective, this two-stage approach first focuses on semi-structured interviews with internal stakeholders of the UK Conservative Party and second uses focus group discussions with external stakeholders (voters) of age 18-24 years. Data was collected between 1 December 2014 and 6 May 2015.

The findings suggest that the UK Conservative brand had recovered from the “nasty party” reputation. Further, the Conservative brand was perceived as credible, trustworthy and responsible, with positive associations of “economic competence”. However, while the nasty party imagery has declined, the UK Conservative brand continues to face challenges particularly in terms of longstanding negative associations perceived by both internal and external markets.

It must be acknowledged that all research methods have their own limitations, and acknowledging these will strengthen the ability to draw conclusions. In this study, for example, due to time constraints during the election campaign period, 7 participants supported stage one of the study and 25 participants supported stage two of the study. However, participants from stage one of the study represented all three elements of the UK Conservative Party (Parliamentary, Professional and Voluntary). In addition, the elite interviews were longer in duration and this provided a greater opportunity to capture detailed stories of their life experiences and how this affected their brand relationship. Similarly, participants for stage two focussed on young voters of age 18-24 years, a segment actively targeted by the UK Conservative Party.

The brand alignment framework can help practitioners illuminate components of the political brand and how it is interpreted by the electorate. The increasing polarisation in politics has made this a vital area for study, as we see need to understand if, how or why citizens are persuaded by a more polarised brand message. There are also social media issues for the political brand which can distort the carefully constructed brand. There are opportunities to evaluate and operationalize this framework in other political contexts.

The brand alignment model extends current branding theory first by building on an understanding of the complexities of creating brand meaning, second, by operationalizing differences between the brand and how it is interpreted by the electorate, finally, by identifying if internal divisions within the political party pose a threat to the consistency of the brand.

The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA).

A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model incorporates both trait antecedents (e.g. the traits of need for material resources, the need for uniqueness, and openness to experience) as well as value antecedents (the values of science importance, liberalism, and conservatism). In addition, the model includes three expected consequences of CVPA not previously investigated in the literature. Data were collected from a survey of 542 adult consumers who were broadly representative of the population of the USA.

The findings identified six significant antecedents of CVPA: need for uniqueness, conservative values, liberal values, science values, openness to experience, and material needs. In addition, CVPA was positively related to individuals' interest in representational art, abstract art, and environmental concern.

The paper advances theory by proposing how traits and values work together to influence behavior. It advances understanding of CVPA by showing that a concern for visual aesthetics influences attitudes that extend beyond product aesthetics to a concern for the environment. Finally, methodological issues in identifying a construct's nomological net, as well as the study's managerial contributions, are discussed.

The purpose of this paper is to explore the value relevance of accounting information before and after mandatory International Financial Reporting Standards (IFRS) adoption as well as the ensuing relationship between conditional conservatism and value relevance. The authors probe the above relationship by considering a number of institutional parameters, such as the accounting origin of each European country, the degree of differentiation between domestic standards and IFRS, and the level of each country’s enforcement.

The authors run panel data regressions for banks listed in 15 European countries using both the price and the return model. The authors partition the total sample in conservative and non-conservative banks – based on Khan and Watts (2009) – and in other institutional clusters based on prior highly acclaimed studies. Value relevance is then gauged by the corresponding adjusted R2.

The results provide evidence that IFRS have reinforced the value relevance for both conservative and non-conservative banks. However, this result alters when controlling for institutional dimensions. Specifically, the value relevance of conservative banks is strengthened when operating in high enforcement, low differences or English-origin environments, while non-conservative banks display better goodness-of-fit in French-origin countries.

A survivorship bias might exist because the authors require three years of data before and three years after IFRS adoption for including a bank in the sample. More importantly, the post-IFRS period coincides with the burst of global financial crisis, which may have severely affected this bias. Furthermore, the C_Score methodology has been developed in a US-oriented context. Therefore, the validity of this measure might be different in countries with other institutional settings, such as week legal enforcement of high level of IFRS divergence.

The authors stress the qualitative significance of conditional conservatism and suggest that accounting standards regulators redefine the qualitative substance of conditional conservatism vis-à-vis other accounting quality properties, such as value relevance. Also, both conditional conservatism and value relevance are directly linked to contracting, thus the findings are of value to the entities that are legally involved with banks. These findings are particularly important, especially when the authors take institutional parameters into consideration.

Studies that investigate the relationship between value relevance and conditional conservatism in the banking sector are scarce. In the wake of IFRS adoption, the authors signify the role of institutional features as potential determinants in accounting quality changes, as well as in the relationship between value relevance and conditional conservatism.

The literature on corporate social responsibility (CSR) neglects the link between values and their ideological underpinnings. This paper aims to fill this void by grounding the managerial values towards CSR on an ideological ground by following the Schwartz’s (1994) value framework.

This paper provides a theoretical construct that builds the ideological stances of different managerial values towards CSR.

The study proposes that ideologically liberal managers might be involved in CSR based on their openness to change values, whereas their conservative counterparts are likely motivated by the conservative values such as security, conformity and tradition. On the other hand, egalitarian managers can engage in CSR based on their self-transcendence values, while non-egalitarian managers might involve in CSR based on their self-enhancement values as achievement and power.

The study can provide to all stakeholders a new perspective and a sound reference point to understand and monitor the socially responsible behaviours of managers.

The proposed bases of managerial values to CSR deepen the understanding on the antecedents of CSR. Based on the study, the future studies can configure out the role of diverse values on CSR in line with their ideological roots.

Through activism, brands participate in the sociopolitical controversies that shape society today. Based on social identity theory, this study aims to examine the moderating effects of consumer–brand identification (CBI) and political ideology in explaining consumer responses to brand activism. Furthermore, the role of perceived marginalization that can arise in the case of consumer–brand disagreement is explored.

The hypothesized effects were tested in three experiments. Study 1 (n = 262) and Study 2 (n = 322) used a moderation analysis, which was supplemented by a mixed design analysis with repeated measures in Study 1. In Study 3 (n = 383), the mediating effect of perceived marginalization by the brand was tested using a moderated mediation model.

The results show that strong CBI as well as a conservative ideology buffer the negative effects of consumer–brand disagreement on brand attitude and word-of-mouth intentions. In the case of agreement with a brand’s stance, no direct or interactive effects of brand activism on consumer responses occur. Perceived marginalization by a brand mediates the effects of brand activism.

This study extends the “love is blind” versus “love becomes hate” debate to the realm of brand activism and finds evidence for the former effect. It also contributes to the research on political consumption by highlighting the role of political ideology as an important boundary condition for brand activism. Perceived marginalization is identified as a relevant risk for activist brands.

Outlines the key features of the Ohlson (1995) and Feltham and Ohlson (1995, 1996) models, which relate share values to current accounting numbers, and reviews research on their empirical application. Identifies some inconsistencies in results and directions for future research.

The purpose of this study is to estimate the amount of cash flow deficit, if any, needed to maintain the operating costs and service debt of a startup cow–calf enterprise. The study compares long-term profitability and risk between starting small and building a herd to full carrying capacity or by starting at desired herd capacity.

A dynamic cattle growth model was developed to capture expanding and maintaining the desired herd size. Discounted cash flow (DCF) models over a 15-year period were calculated to estimate net present value (NPV), modified internal rate of return (MIRR) and cash flow deficit to keep the business operating and service debt. Simulation analyses were conducted considering price and production risk.

Starting at the desired herd size was preferred, according to NPV/MIRR and cash flow deficit, but the differences were not substantial. Assuming the operation is liquidated at book values, there was a 36.3% probability of this enterprise having a zero or positive NPV. If the conservative terminal value assumption is relaxed up to feasible market values, the cow–calf enterprise is economically attractive at an estimated 2.4% opportunity cost of capital. However, the producer would experience a cash flow deficit during the first seven years, which was simulated to be $14,892 and $15,985 annual for both strategies.

Innovative methods used in this study include varying the annual opportunity cost of capital as a function of financing decisions, stochastic prices by cattle type and stochastic weaning weights that are a function of a dynamic cattle model.

The strength and stiffness of steel deteriorate rapidly at elevated temperatures. Thus, the characteristics of steel structures exposed to fire have been concerned in recent years. Most studies on the fire response of steel structures were conducted at uniformly distributed temperatures. This study aims to evaluate the buckling capacity of steel H-beams subjected to different loading conditions under non-uniform heating.

A numerical investigation was conducted employing finite element analysis software, ABAQUS. A comparison between the numerical analysis results and the experimental data from previous studies was conducted to verify the beam model. Simply supported beams were loaded with several loading conditions including one end moment, end equal moments, uniformly distributed load and concentrated load at midspan. The effects of initial imperfections were considered. The buckling capacities of steel beams under fire using the existing fire design code and the previous study were also generated and compared.

The results showed that the length-to-height ratio and loading conditions have a great effect on the buckling resistance of steel beams under fire. The capacity of steel beams under non-uniform temperature distribution using the existing fire design code and the previous study can give unconservative values or too conservative values depending on loading conditions. The maximum differences of unconservative and conservative values are −44.5 and 129.2% for beams subjected to end equal moments and one end moment, respectively.

This study provides the buckling characteristics of steel beams under non-uniform temperature considering the influences of initial imperfections, length-to-height ratios, and loading conditions. This study will be beneficial for structural engineers in properly evaluating structures under non-uniform heating conditions.