Search results

This chapter examines possible relationships between use of social media in online mobilization and mainstream print media coverage during the June 2013 protests in Brazil, a series of demonstrations which happened throughout the country initially around bus ticket prices.

In order to develop the research, we compared news from leading Brazilian newspapers (O Globo, Folha de S. Paulo, Estadão, and O Dia) with the activities of most influential Twitter users in the dissemination of messages about these events in the country during the period from June 01 to 30, 2013. The results show trends in the emerging dynamics of social organization that may indicate the role of old and new media in today’s Brazilian politics.

The research analyzed the extent to which the events occurring on the streets shaped and/or reflected user-generated social media content.

This chapter examines the potential corelation between technologically led changes in media ecologies and changes in mediated mobilisation compared to the traditional forms of citizen mobilisation, namely political protest mobilisation. Based on previous empirical research on the Aganaktismenoi movement (Zestanaki, 2019), I investigate the effect this new form of mass mobilisation has on participants' political sophistication with an emphasis on the measurable indication or political efficacy, a recognised political communication tool. I argue that mobilising large crowds within an ideological void enabled by the heavily mediatised current environment is becoming a challenging democratic endeavour. This approach opens new possibilities for a multiparadigm, more advanced research on media sociology and political communication, from a critical intellectual perspective.

Digital technologies, and the affordances they provide, can shape institutional processes in significant ways. In the last decade, social media and other digital platforms have redefined civic engagement by enabling new ways of connecting, collaborating, and mobilizing. In this article, we examine how technological affordances can both enable and hinder institutional processes through visibilization – which we define as the enactment of technological features to foreground and give voice to particular perspectives and discourses while silencing others. We study such dynamics by examining #SchauHin, an activist campaign initiated in Germany to shine a spotlight on experiences of daily racism. Our findings show how actors and counter-actors differentially leveraged the technological features of two digital platforms to shape the campaign. Our study has implications for understanding the role of digital technologies in institutional processes as well as the interplay between affordances and visibility in efforts to deinstitutionalize discriminatory practices and institutions.

The conception of markets as interfaces connecting semi-autonomous systems of producers and customers has led to an extensive use of social network analysis. So far, the network focus has been on connections among people, paying less attention to the crucial role played by connections between cultural elements (e.g., concepts, representations, ideas) in the way markets are formed and sustained. Such connections constitute “semantic networks” and are the focus of the present article. We attend to them by developing a network view of the cultural dimension of markets and apply it in an empirical setting where culture plays a crucial role – luxury watchmaking – to illustrate the impact of market semantic networks on a major outcome: price.

A hockey riot occurred on June 15, 2011 in Vancouver, British Columbia, Canada. Riots involve crowds. The presence of social media changes the spatial and temporal elements of the crowd, a process that contributes to online collective interpretations of social events, including riots. A key element of this process concerns the definition of the situation. Using Qualitative Media Analysis, we illustrate how the researcher of everyday life can retrieve and examine an accumulation of “definitions of situations” from social media, a process that provides insight into collective interpretations, including how online users made sense of the Vancouver riot. We begin with a short overview of the riot, briefly profile collective behavior in relation to the definition of the situation, and contextualize the importance of media in this process. We then examine what select posts made on social media can tell us about collective meaning making in relation to the Vancouver riot. We conclude by suggesting some directions for future research.

Purpose – This paper explores how the interactive dynamics of peer education models within independent youth media outlets facilitate and impede youth engagement in media activism and social change work, more broadly defined.Design/methodological approach – Ethnographic and participatory action research methods are used with the youth media hub, Youth Media Action (YMA), to examine the possibilities and challenges that peer media educators confront in cultivating a noncommercial space for the collective production of oppositional media. YMA specifically seeks to involve youth from marginalized communities.Findings – The results suggest that peer-to-peer education models do act as vehicles for political engagement as youth experience shared ownership, cultivate solidarity, and acquire community organizing skills through the collective production of oppositional media. At the same time, challenges can surface when peer educators juggle multiple roles and participating community youth groups espouse differing organizational values and pedagogical sensibilities.Research limitations/implications – This study offers a potential pathway for further research on how peer education and collective media making models influence youth citizenship and social change work.Originality/value – The focus on the organizational and social dynamics of peer education models is useful in understanding youth citizenship and digital access as a collective experience for youth living in disenfranchised communities that seek out these spaces for not only media making but also community building.

I argue that while group and organizational identity research is gaining in popularity, there has not been sufficient attention paid to explicating what identity refers to at the level of the collective. The goal of this chapter is to ‘disentangle’ various issues associated with the concept of collective identity. To meet this goal, I pose questions that scholars should consider when engaging in identity-related research. I begin by asking, “Is it identity?” Here, I address the characteristics that are central to identity, and that differentiate it from similar constructs (e.g. culture). I then ask, “Is it collective identity?” Here, I address issues of levels of analysis, identity locus and origin, as well as how identity comes to be shared in the collective via socialization and media. I conclude by discussing how identity research can be enhanced by more carefully considering these fundamental questions, and suggest some terms that scholars can employ to make their identity-related assumptions and arguments clearer and more precise.