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Media and mediators in contemporary protests: Headlines and hashtags in the june 2013 in Brazil


ISBN: 978-1-78635-786-1, eISBN: 978-1-78635-785-4

Publication date: 30 May 2017


This chapter examines possible relationships between use of social media in online mobilization and mainstream print media coverage during the June 2013 protests in Brazil, a series of demonstrations which happened throughout the country initially around bus ticket prices.

In order to develop the research, we compared news from leading Brazilian newspapers (O Globo, Folha de S. Paulo, Estadão, and O Dia) with the activities of most influential Twitter users in the dissemination of messages about these events in the country during the period from June 01 to 30, 2013. The results show trends in the emerging dynamics of social organization that may indicate the role of old and new media in today’s Brazilian politics.

The research analyzed the extent to which the events occurring on the streets shaped and/or reflected user-generated social media content.




This chapter is the fruit of collective work of the research group NetLab in the Federal University of Rio de Janeiro, composed by undergraduate and graduate students. As a group, we from NetLab thank scholarship students from Capes’ Program “Jovens Talentos” of 2013 and 2014, and also Yuri David Esteves and Flora Castro who cooperated in an important stage of data analysis. Finally, a special thanks to Ana Teresa Amaro Caldana, Erika Cristina Zordan, Marcos Marinho, and Carlos Eduardo Barros Pinto (Kadu), who although having recently joined the research group, also took part in the final stage of the study and reinforce our group for the continuation of our research.


Santini, R.M., Silva, D., Brasil, T., Rezende, R., Terra, C., Traiano, H., Seto, K., De Orlandis, M. and Rescala, C. (2017), "Media and mediators in contemporary protests: Headlines and hashtags in the june 2013 in Brazil", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Leeds, pp. 259-278.



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