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This article aims to describe the many ways academic library outreach practices are evolving through online formats. It underscores the implications of moving communications and resources online for educational opportunity program (EOP) students when considering these students' specific technology usage patterns and the need for face‐to‐face mentoring. The article seeks to make recommendations for libraries that intend to develop successful programming and interactions with transitional students online; and to bring to light the need for future research concerning the creation and usage of online educational support structures that specifically serve the EOP community.

A literature review discusses technology and academic library outreach programming as well as the historic and current digital divide and learning styles of EOP transitional students. Recommendations are made for how to best meet EOP student needs online to support the traditional in‐person programming in which these students succeed.

Identifying successful learning structures and potential technology usage patterns of EOP students provided the foundation for this article. Developing library outreach and programming within the online platforms EOP students access and utilize is necessary to support continued face‐to‐face interactions in an academic setting. More research is necessary in order to support transitional students in a digital format.

This article describes digital outreach efforts targeting non‐campus and campus communities, in particular within EOP transitional programming. It inquires about how to best meet transitional students in a digital format when they have historically succeeded in face‐to‐face educational interactions and settings.

This article first aims to describe a successful streaming video communication effort developed at the California State University, Northridge Oviatt Library to reach out to campus faculty. It then aims to discuss other library video collaborations for the purpose of marketing library resources and services in an academic setting.

A literature review discusses the relevance of library instructional videos as well as the tools and technologies utilized for creating streaming videos on the web for marketing purposes. The case study of marketing the library to faculty through one‐minute videos details the project's development from conception to production to assessment.

Identifying and utilizing the library's existing resources and expertise provided the foundation for the project. Collaboration among campus faculty as well as with other departments at the university also played a large role in the team's ability to develop the video campaign. Promoting new and existing library resources and services, the videos are accessible on YouTube and the library's website. Two library staff members, a librarian and a cinema and television arts student produce the videos with support from other campus departments. Survey responses about the videos provide valuable feedback.

This article describes a successful outreach effort targeting campus faculty and may be used as a model for other institutions interested in utilizing streaming video to market library resources and services.

The purpose of this article is to explore the outreach programming and support services offered at academic libraries during final exams week. The article discusses the need to provide this specialized programming, and its impact on the role of the librarian, and the use of library space.

A 21-question online survey was sent to nine library listservs. Respondents were asked about their library’s planning, implementation and assessment of their programming. Participants described their library’s final exams week outreach activities and offerings.

The survey garnered 279 responses. Nearly 40 per cent of respondents collaborate with campus and non-campus partners to provide programming. Most common offerings include extended library hours; therapy animals; as well as games; and arts and crafts. Nearly 90 per cent of respondents reported utilizing virtual media outlets for communication of final exams week events. Most common challenges included lack of funding and staffing issues.

The survey results reflect the efforts of librarians and library staff members who are addressing the study break needs of students during the most stressful time in the semester.

This paper provides an overview of academic library final exams week outreach initiatives and activities at institutions located in the USA and Canada.