One‐minute video: marketing your library to faculty

Abstract

Purpose

This article first aims to describe a successful streaming video communication effort developed at the California State University, Northridge Oviatt Library to reach out to campus faculty. It then aims to discuss other library video collaborations for the purpose of marketing library resources and services in an academic setting.

Design/methodology/approach

A literature review discusses the relevance of library instructional videos as well as the tools and technologies utilized for creating streaming videos on the web for marketing purposes. The case study of marketing the library to faculty through one‐minute videos details the project's development from conception to production to assessment.

Findings

Identifying and utilizing the library's existing resources and expertise provided the foundation for the project. Collaboration among campus faculty as well as with other departments at the university also played a large role in the team's ability to develop the video campaign. Promoting new and existing library resources and services, the videos are accessible on YouTube and the library's website. Two library staff members, a librarian and a cinema and television arts student produce the videos with support from other campus departments. Survey responses about the videos provide valuable feedback.

Originality/value

This article describes a successful outreach effort targeting campus faculty and may be used as a model for other institutions interested in utilizing streaming video to market library resources and services.

Citation

Meyers Martin, C. (2012), "One‐minute video: marketing your library to faculty", Reference Services Review, Vol. 40 No. 4, pp. 589-600. https://doi.org/10.1108/00907321211277387