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Book part
Publication date: 17 September 2020
Christopher K. Hsee and Bowen Ruan
This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine…
Abstract
This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine the Pandora effect, the teasing effect, and the motivating-uncertainty effect.
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Continuing to Broaden the Marketing Concept
Type: Book
ISBN: 978-1-78754-824-4
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