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Article
Publication date: 6 June 2016

Eun-Mi Lee, Serdal Temel and Cevahir Uzkurt

Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has…

Abstract

Purpose

Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption of internet shopping. The purpose of this study is to investigate how opinion leadership and open processing innovativeness influence internet shopping behavior through the mediating variable of domain-specific innovativeness.

Design/methodology/approach

The data for this study were collected via face-to-face contact with consumers in Eskisehir. A total of 275 usable responses were obtained.

Findings

The results reveal that opinion leadership induces positive internet shopping behavior through domain-specific innovativeness, whereas open processing innovativeness has no significant impact.

Originality/value

The study makes an important contribution by offering theoretical and managerial implications for internet marketers.

Details

International Journal of Innovation Science, vol. 8 no. 2
Type: Research Article
ISSN: 1757-2223

Keywords

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Article
Publication date: 23 April 2010

Ömer Torlak, Cevahir Uzkurt and Müjdat Özmen

The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores.

Abstract

Purpose

The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores.

Design/methodology/approach

The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected one store from each retailer type located in Eskisehir, Turkey and used the scale of the service quality of retail stores. The research has employed a face‐to‐face questionnaire for collecting data from customers on different days and at different hours of the week. A total of 891 questionnaires, 682 for supermarkets and 209 for discount stores, have been analysed.

Findings

Results indicate that the customers of the supermarket and the discount store differ in their perception of some service quality dimensions. While the supermarket customers perceive physical aspects and store policy dimensions at a higher level, the discount store's customers give more priority to interaction with personnel dimension.

Research limitations/implications

Further qualitative studies can provide deeper insights about service quality dimensions of supermarkets and discount stores. The results are also a starting point for further academic research about the different retailer types.

Practical implications

The paper contributes to the understanding of behaviours and attitudes of supermarket and discount store customers. Retailers in Turkey will primarily benefit from the study.

Originality/value

The paper compares the customer perception of service quality dimensions of two different types of grocery retailers; a supermarket and a discount store.

Details

Management Research Review, vol. 33 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

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Article
Publication date: 18 January 2013

Cevahir Uzkurt, Rachna Kumar, Halil Semih Kimzan and Gözde Eminoğlu

The purpose of this paper is to examine the mediating role of innovation on the relationship between organizational culture and firm performance.

Abstract

Purpose

The purpose of this paper is to examine the mediating role of innovation on the relationship between organizational culture and firm performance.

Design/methodology/approach

Data for the study were collected through a survey from 154 branches of ten prominent banks in Turkey and responses were analyzed to assess the relationships between organizational culture, firm performance and organizational innovation.

Findings

The findings reveal that in the banking sector, although organizational culture and innovation have a direct and positive effect on the firm performance dimensions, organizational culture was found to have an insignificant regression coefficient on the dimensions of firm performance in the presence of organizational innovations.

Practical implications

These findings provide useful insights for organizations, particularly in the banking industry, seeking to be competitive and responsive to environmental changes by successfully introducing innovations. Conclusions emphasize that mechanisms to encourage and foster an innovative culture in the organization are likely to facilitate the introduction, adoption and diffusion of innovations which, in turn, is likely to result in achievement of superior firm performance.

Originality/value

Organizational culture has been studied in the literature as one of the characteristics impacting the firm's performance. But there is a paucity of research which models and empirically studies the relationship between organizational culture and the firm performance. In addition, several researchers have studied organizational innovation as a driver of firm performance but fewer researchers have studied organizational innovations as being impacted by organizational culture. In this study, the paper examines the relationship between organizational culture and firm performance and the role of organizational innovation in this relationship. This research makes an important contribution to the existing literature by empirically examining the relationship between organizational culture, innovations and firm performance.

Details

European Journal of Innovation Management, vol. 16 no. 1
Type: Research Article
ISSN: 1460-1060

Keywords

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Article
Publication date: 26 October 2010

B. Zafer Erdogan and Cevahir Uzkurt

The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether…

Abstract

Purpose

The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.

Design/methodology/approach

Data for the study were collected through a face‐to‐face survey of consumers in Turkey. Of the 300 questionnaires distributed, 283 were accepted as usable for the study. Consumer ethnocentrism was measured by CETSCALE.

Findings

The findings show that shoppers with high levels of ethnocentricity are more likely to be less educated and to earn lower monthly income than those with low levels of ethnocentric tendency. As expected, those with low‐ethnocentricity levels perceive foreign products more favorably than their high‐ethnocentricity counterparts.

Research limitations/implications

The study has two limitations. First, the research sample was located in only one Turkish city which is a clear constraint on the generalizibility of the results. Second, consumers were asked to evaluate the attributes of foreign‐origin products without reference to a specific product group.

Practical implications

These findings provide useful market intelligence for marketing strategists targeting Turkey, but must be generalized with caution.

Originality/value

This paper both supports and contributes to the existing literature by examining consumer ethnocentrism and country of origin together.

Details

Cross Cultural Management: An International Journal, vol. 17 no. 4
Type: Research Article
ISSN: 1352-7606

Keywords

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