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The purpose of this paper is to examine school-embedded instructional coaching as a social activity situated within a new initiative. The coaches were in their first year of implementing new standards and curriculum policy in a large urban school district in the USA.

Using activity theory as a conceptual framework, this study was a qualitative inquiry into the experiences of 20 school-embedded coaches. Data were drawn from multiple interviews over the course of a year, with a total of 49 interviews and an end-of-year questionnaire from all participants.

The study found that within the initial year, coaches had to negotiate a variety of relationships that included the overall school context, teachers, principals and their own responsibilities. While negotiating these relationships, coaches utilized a variety of strategies to accomplish their goals.

All data are self-reported, and there is a limited sample size (n=20). While the sample size may limit generalizability, all coaches in the initiative were participants in the study. By including all coaches, this study had a more complete picture of coaching during its initial year.

This study offers some suggestions that help inform the professional development of coaches.

The present study expands upon the literature by exploring the broader relationships of coaching to other stakeholders. Rather than focusing specifically on the approaches or styles of coaching, this paper focuses on the work of coaches as a social endeavor. It resituates the role of coaches within their context and reframes our understanding of the nature of coach work.

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:

Shortly before the Second World War, a woman who had never accepted her orphan status, Gabrielle Bonheur Chanel, nicknamed ‘Little Coco’ by her father and known as ‘Coco’ to her relatives, became the first women in history to build a world-class industrial empire. By 1935, Coco, a fashion designer and industry captain, was employing more than 4,000 workers and had sold more than 28,000 dresses, tailored jackets and women's suits. Born into a poor family and raised in an orphanage, she enjoyed an intense social life in Paris in the 1920s, rubbing shoulders with artists, creators and the rising stars of her time.

Thanks to her entrepreneurial skills, she was able to innovate in her methods and in her trendsetting approach to fashion design and promotion. Coco Chanel was committed and creative, had the soul of an entrepreneur and went on to become a world leader in a brand new sector combining fashion, accessories and perfumes that she would help shape. By the end of her life, she had redefined French elegance and revolutionized the way people dressed.

Introduction Hastily, I beat the editor to it by writing “These are the personal views of the author, and do not necessarily represent the views of the editor of this journal.” Indeed, I take it further. The article does not necessarily, in general manner or particular phrase, represent the views of the National Committee of National Library Week. It's a great disappointment to me that to date neither the National Committee nor myself has had to disown the other. Our opinions, to date, coincide on all salient points. No blows have been exchanged between Committee and Organiser. Since concord should often be more rightly spelt “c‐o‐m‐p‐l‐a‐c‐e‐n‐c‐y”, I regret this. All, however, may yet be well. My full views as Organiser of NLW 1969 follow: I shall state them with the most forthright candour and the most furious conviction; and the fisticuffs may well follow, as sure as Library fines. If the editor considers this preamble, too … well, too ambling … I proffer one excuse. As organiser, I'm as over‐worked and time‐pressed as any librarian, and my defence is therefore borrowed from Flaubert: “Forgive a long letter—I had no time to write a short one.” (Reference librarians, please check this quotation. I'm too busy.) Finally, there are those who write very lightly when they wish to state their most serious belief. Into this maladjusted and misjudged fraternity, I was myself born.