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Dr Bruce Lloyd, Principal Lecturer in Strategy at South Bank University, in discussion with Cathy Bereznicki, (now former) Chief Executive of Institute of Careers Guidance, about the challenges facing both the careers guidance industry in particular and its clients in general. These new challenges include the growing importance of lifetime learning, the impact of globalisation in many areas, more flexible working, changing expectations, increasing attention to the whole area of values and a greater emphasis on personal development. All these factors are likely to radically alter what we mean by a career in the years and decades ahead. This will have a far reaching effect on the nature and form of the support industies, such as those provided by the Institute of Careers Guidance.