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How do radical technological fields become naturalized and taken for granted? This is a fundamental question given both the positive and negative hype surrounding the emergence of many new technologies. In this chapter, we study the emergence of the US nanotechnology field, focusing on uncovering the mechanisms by which leaders of the National Nanotechnology Initiative managed hype and its concomitant legitimacy challenges which threatened the commercial viability of nanotechnology. Drawing on the cultural entrepreneurship literature at the interface of strategy and organization theory, we argue that the construction of a naturalizing frame – a frame that focuses attention and practice on mundane, “rationalized” activity – is key to legitimating a novel and uncertain technological field. Leveraging the insights from our case study, we further develop a staged process model of how a naturalizing frame may be constructed, thereby paving the way for a decrease in hype and the institutionalization of new technologies.

Key enabling technologies (KETs) are a set of six technological components that work together to address social challenges and build advanced for sustainable economies. Industry 5.0, the next industrial development, is designed to capitalize on specialists' unique creativity while also collaborating with powerful, intelligent, and precise technologies. Industry 5.0 outsourced repetitive and monotonous activities to robots/machines requiring employees to perform activities that involve critical thinking and are based on the 6R (Recognize, Reconsider, Realize, Reduce, Reuse, and Recycle), to improve production quality. With numerous supporting technical advancements, advanced and quick manufacturing concentrating on the interaction of machines and humans may be produced. Maintaining healthcare and nursing care, evaluating patients' health requirements using KETs, and giving care with manpower are all major advancements in Industry 5.0 today. Future studies may focus on providing healthcare using mainly technology and, therefore, no human workers. This chapter highlights healthcare advances in Industry 5.0, where KETs and people collaborate to create and innovate. In this framework, the purpose of this chapter is to present the deployment of KETs in the nursing patient care process.

Adsorption parameters (e.g. Langmuir constant, mass transfer coefficient and Thomas rate constant) are involved in the design of aqueous-media adsorption treatment units. However, the classic approach to estimating such parameters is perceived to be imprecise. Herein, the essential features and performances of the ant colony, bee colony and elephant herd optimisation approaches are introduced to the experimental chemist and chemical engineer engaged in adsorption research for aqueous systems. Key research and development directions, believed to harness these algorithms for real-scale water treatment (which falls within the wide-ranging coverage of the Sustainable Development Goal 6 (SDG 6) ‘Clean Water and Sanitation for All’), are also proposed. The ant colony, bee colony and elephant herd optimisations have higher precision and accuracy, and are particularly efficient in finding the global optimum solution. It is hoped that the discussions can stimulate both the experimental chemist and chemical engineer to delineate the progress achieved so far and collaborate further to devise strategies for integrating these intelligent optimisations in the design and operation of real multicomponent multi-complexity adsorption systems for water purification.