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The last three decades of the 20th century was a period of momentous social, economic, political and religious turmoil in many African societies. Nigeria is a prime example. Although the economic transformations of this period were perhaps bigger than other kinds of change, religious shifts probably had more remarkable social effects. One particularly noticeable development was the emergence of a new strand of Pentecostalism that serves as a source of political power and as a vehicle for economic mobilisation. Embedded in a theology of materialism and a redefinition of ‘money’, this new ideology found a fertile ground among local and global corporations struggling to cope with problems such as a devalued currency and political corruption and instability. Using data from ethnographic research on the Redeemed Christian Church of God (RCCG), with more than 10,000 congregations worldwide, this chapter shows how the near economic meltdown of the last decades of the 20th century precipitated a massive religious (re)engagement with economic structures and practices in Nigeria.

The aim of this chapter is to show how new players in an emerging market, through their multinationals, have strategized and operationalised their international interests. This international context consists of various stakeholders: states, civil society organisations, multinationals, local communities and institutions which define and regulate the power relations. This study highlights how CNPCIC, a Chinese multinational owned by the state, designs and implements its proclaimed ‘win-win’ cooperation strategy with its host country and the local community for an oil extraction project – called the Rônier Project – in southern Chad.

The analysis is based on a case study approach, especially concerning the town of Koudalwa, the oil-producing area in southern Chad. The author conducted qualitative research to collect the data, using ethnographic strategies consisting of field research, interviews with stakeholders.

Negative externalities as consequences of practices from CNPCIC underlie environmental degradation, socio-economic conflicts and governance problems, despite the existence of an alleged regulatory framework, the role of which is to avert the ‘resource curse’.

Organisations of local and international civil society oscillate between the logic of cooperation, alliance and confrontation with their main stakeholders, CNPCIC and the government.

The ‘win-win’ cooperation advocated by China is implemented in the form of commercial cooperation with full mercantilism where CNPCIC benefits from oil, the Chadian state benefits from oil revenue in the form of royalties and other stakeholders, such as the local communities, only benefit from a fraction of the revenues. The chapter concludes that, within this oil project, CNPCIC developed a corporate diplomacy stance within which, according to the circumstances, predation, philanthropy and strategic alliance are valued at the expense of corporate responsibility despite civil society advocacy for a responsible extraction.

Some stakeholders of the project declined the invitation to participate in the research. This may have influenced its findings.

The value of this chapter resides in the use of various theories (corporate diplomacy, stakeholder theory, resource curse) to explain the practices and interests of stakeholders within an oil project at different scales, both local and international.