Search results

In 2022, the new normal era began to experience an increase in the number of tourists visiting Bali. Even though spiritual tourism was optimistic in attracting foreign visitors, most tourists come from nearby nations like Australia, indicating that the visits had a brief duration in this new era. To sustain the income of spiritual tourism advocates, it is possible to overcome the brief visit. Therefore, this study aims to analyze the collaboration of digitalized spiritual tourism activities in 2022. Data were collected through literature study, observation and in-depth interviews to determine the spiritual tourism hybrid business. The result showed that the digitalization of spiritual tourism builds an on-off hybrid method in marketing and products, thus developing a theory of the characteristics. This on-off hybrid provides a touch of experience for tourists to visit directly. Therefore, digitalization builds the resilience of spiritual tourism in the new normal era through marketing and service of hybrid products.

The gap between word-of-mouth marketing habits, direct product service and the tendency to digitize creates adaptation problems that take time. These problems make a practical contribution to building marketing and spiritual tourism products. The theoretical contribution is to build integrated marketing and spiritual tourism digital product concepts. A qualitative research method was adopted because the population of spiritual tourism is very limited. Therefore, it needs to be explored through experienced and knowledgeable informants. Literature study, observation and in-depth interviews were used to collect data. The literature study technique collects data from written sources, namely books, articles and internet sources. Observations were made by analyzing non-participants by recording various marketing activities and services for spiritual tourism products. Additionally, in-depth interviews were conducted with informants about digitalization in the new normal era.

The result showed that the digitalization of spiritual tourism builds an on-off hybrid method in marketing and products, thus developing a theory of the characteristics. This on-off hybrid provides a touch of experience for tourists to visit directly. Therefore, digitalization builds the resilience of spiritual tourism in the new normal era through marketing and service of hybrid products.

The method has successfully built digital and direct visit products. Digital products share knowledge, while direct visit products serve to gain hands-on experience. These products provide income for spiritual tourism actors. However, direct visit products are more emphasized to spread income, such as hotels, restaurants and souvenirs. This development provides a theoretical implication that the characteristics of tourism products can be enjoyed at the service provider’s premises and the area of origin of tourists with digital technology. Therefore, digitalization has changed the theory of the characteristics of tourism products from having to be enjoyed by service providers (Yoeti, 1991).

This study has assessed the thermal performance of locally fabricated bio-based building envelopes made of coconut and corn husk composite bricks to reduce building wall heat transmission load and energy consumption towards green building adaptation.

Samples of coconut fiber (coir) and corn husk fiber bricks were fabricated and tested for their thermophysical properties using the Transient Plane Source (TPS) 2500s instrument. A simulation was conducted using Dynamic Energy Response of Building - Lunds Tekniska Hogskola (DEROB-LTH) to determine indoor temperature variation over 24 h. The time lag and decrement factor, two important parameters in evaluating building envelopes, were also determined.

The time lag of the bio-based composite building envelope was found to be in the range of 4.2–4.6 h for 100 mm thickness block and 10.64–11.5 h for 200 mm thickness block. The decrement factor was also determined to be in the range of 0.87–0.88. The bio-based composite building envelopes were able to maintain the indoor temperature of the model from 25.4 to 27.4 °C, providing a closely stable indoor thermal comfort despite varying outdoor temperatures. The temperature variation in 24 h, was very stable for about 8 h before a degree increment, providing a comfortable indoor temperature for occupants and the need not to rely on air conditions and other mechanical forms of cooling. Potential energy savings also peaked at 529.14 kWh per year.

The findings of this study present opportunities to building developers and engineers in terms of selecting vernacular materials for building envelopes towards green building adaptation, energy savings, reduced construction costs and job creation.

This study presents for the first time, time lag and decrement factor for bio-based composite building envelopes for green building adaptation in hot climates, as found in Ghana.