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Purpose: This study analyses how investments and specific financial factors affect the financial performance of businesses in Kosovo. Exploring the relationship between investments and financial performance and their impact on performance volatility, performance is assessed using return on assets (ROA) and return on equity (ROE) investments.

Methodology: Quantitative methods using secondary data from audited financial statements of Kosova manufacturing and commercial enterprises cover a 3-year period (2019–2021), involving 40 enterprises with 120 observations. Statistical tests such as descriptive statistics, correlation analysis, linear regression, Hausman–Taylor regression, fixed effects, random effects, and generalised estimating equations (GEE) model are applied. The study also utilises ARCH–GARCH analysis to assess the relationship between investments and performance volatility.

Findings: Investments positively impact the financial performance of Kosova businesses and significantly reduce performance volatility. Long-term liabilities, retained earnings, and short-term liabilities also play a role in reducing asset return volatility, while cash flow from financial activities increases it. Investments, cash flows from financial activities, long-term liabilities, short-term liabilities, retained earnings, and solvency affect equity return volatility.

Practical Implications: The study sheds light on how investments and financial factors influence the financial performance and volatility of Kosova businesses. Policymakers can use these insights to create policies that foster the development of commercial and manufacturing enterprises, given their importance in Kosovo’s economy.

Significance: This research provides valuable insights for business managers to enhance investment strategies and improve financial performance. Policymakers can rely on this academic study to enhance the economic environment and promote the growth of businesses in Kosovo.

The European Union (EU) is providing a wide range of instruments to its members in implementing a green, resilient economy. These instruments are not designed only for governments and state representatives but also for small businesses and entrepreneurs. The ability of those two-targeted audiences to understand and adopt these instruments, as well as their way to react and profit from the EU-stated drives, determines one’s country capacity to absorb European funding and create economic growth. The present chapter proposes a presentation of the new European model for economic growth and of the advantages proposed with the European Green Deal, the European proposal to the world for a resilient, adaptable, and environmentally friendly economy.

This chapter in its first part analyzes the Leader approach in terms of concept, constituent elements, application, and its contribution to rural development and rural entrepreneurship. In the continuation of the text, authors analyze the application of this approach in Serbia, looking at the activities of the ministry in charge and the views of local action groups (LAGs)’ managers on this matter. The aim of this chapter is to present the results and problems Serbia has seen so far in the implementation of the Leader approach for development of rural areas on a local level. The results indicate that the lack of systemic and continuous state support resulting, among other things, in the lack of a financial portfolio for the LAGs, is the main cause of low local entrepreneurial initiatives and projects implemented within the Leader approach. Future steps in the implementation of this approach in Serbia will depend on financial support for the LAGs from all levels of government, as well as from the possibility of using funds within the EU pre-accession assistance for rural development. Also, it will be necessary to launch larger innovative and entrepreneurial initiatives both by LAGs’ managers and all stakeholders involved in local rural development.

Alain Verbeke is one of the world’s leading thinkers on international business (IB) and globalization, a renowned scholar and educator who contributes to creating a better global business environment by addressing some of today’s most critical challenges. He was one of the first scholars to advance a theoretically rigorous and practically significant perspective on international corporate social responsibility (CSR). Verbeke’s work on international CSR is particularly impactful because it is rooted in IB theory and based on a realistic set of assumptions about the behavior of managers, policymakers, and other market and nonmarket stakeholders. In this chapter, the authors apply theoretical principles central to Verbeke’s research – most notably behavioral assumptions of bounded rationality and bounded reliability – to analyze businesses’ and societies’ pace of progress in relation to stated environmental, social, and governance (ESG) goals. The authors argue that bounded rationality and reliability challenges create misalignment between stated/imposed commitments toward ESG performance, and economic actors’ ability to deliver on these commitments. The authors discuss examples of such misalignment, focusing on tensions among stakeholders, between stakeholder organizations and firms, and within firms. The authors propose that to be relevant for policy and practice, the sustainability research should be based on realistic microfoundational assumptions.