Search results

Online search effort is routinely measured by the duration of visit at the website as obtained from clicksream data or surveys. Measuring search effort by the time spent at a website assumes that all consumers who search for the same duration obtain the same amount of information. This would be acceptable if all consumers possessed the same navigational ability. In practice, different consumers have different levels of ability to navigate a website. The purpose of this study is to find whether an individual’s navigational ability has an influence on visit duration and purchase likelihood.

The authors use visit duration data from a real website which makes it possible to partition the visit duration into the times spent on relevant and irrelevant pages. The data were collected through an experimental study. The authors develop an empirical model, comprising hazard and choice models, to assess the relationship between navigational ability and elements of website usage.

A consumer with poor navigational ability spends more time searching on the Web and has lower purchase probability compared to a consumer with superior ability.

The study is limited to one data.

This research has managerial implications for website design, such as link-structure, appearance, size and the number of graphics.

This is the first study to research navigational ability’s influence on online consumer behavior.

A study is performed on the properties of jute-pineapple leaf fiber (PALF) blended yarn and 100% jute yarn. The jute-PALF blend ratios of two counts of yarn (5 and 7 lbs/spy) are 70:30 and 80:20 respectively. The physical properties of the blended yarns such as load at break, strain at break, tenacity at break, tensile modulus and quality ratio are tested and measured. It is observed from the test results that the physical properties of the blended yarns are better than those of the 100% jute yarn. The experimental results also show that the physical and structural properties of the blended yarn changes with the increase of PALF in the blend ratio. So the blending of PALF has a positive impact on yarn properties. Another study is done, in which it is found that surface appearance properties like color strength (K/S value) and whiteness, yellowness and brightness indices of the blended yarns are almost the same as those of the jute yarn due to the blending of jute-PALF. Therefore, the blending ratio does not cause any notable changes in the natural color of the jute yarn.