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The literature that is presently available on sustainable supply chain management (SSCM) combining optimization and industry 4.0 techniques falls short in its depictions of the recent developments, budding pertinent areas and the importance of SSCM in the growth of industrial economies around the world. This article's main objective is to analyze current trends, highlight the latest initiatives and perform a meta-analysis of the literature that is currently accessible in the SSCM area with a special focus on optimization and industry 4.0 techniques. The paper also proposes a conceptual framework that will assist in illuminating how the ideas of optimization and industry 4.0 may contribute to realizing sustainability in supply chains.

The proposed study systematically reviews 85 research publications published between 2010 and 2022 in referenced peer-reviewed journals in diverse fields, including engineering, business and management, services and healthcare. Numerous categories are considered throughout the examination of the literature, including year-wise publications, prominent journals, type of research design, concerned industry and research technique used.

The study demonstrates a deeper comprehension of the literature in the field and its evolution throughout numerous industry sectors, which is helpful for both practitioners and academics. The results from the content analysis highlight various future research opportunities in the domain.

This is one of the first research articles that have attempted to establish, analyze and highlight the current trends and initiatives in the SSCM domain from an optimization and industry 4.0 techniques viewpoint. The cluster-based future research propositions also enhance the novelty of the study.

The problem of environmental pollution is becoming increasingly severe, and international consensus confirms the need for eco-friendly consumption. Worldwide, the eco-friendly food market is booming, so understanding consumers’ motivations to purchase these foods is crucial. This paper aimed to construct a model explaining consumers’ intentions to purchase eco-friendly food by combining stimuli-organism-response (SOR) and signalling theories and exploring the mechanisms by which macro- and micro-signals impact perceptions of value and consumers’ subsequent willingness to purchase eco-friendly food.

An online questionnaire was distributed through the Qualtrics platform, and the completed questionnaires were collected in March and April 2023. The study used partial least squares structural equation modelling (PLS-SEM) to analyse the 331 valid responses received.

The results indicated that trustworthy eco-labels for high-quality and health-promoting products, as conveyed in macro signals, significantly enhanced consumers’ perceptions of functional value. The peer effect and a moderate level of food anthropomorphism conveyed in micro-signals substantially improved their perceptions of social value, whilst the perceived value of products significantly and positively influenced their purchase intentions.

This study explains consumers’ motivations to purchase eco-friendly products. This provides an explanation for the effect of macro- and micro-signals on value perceptions. By integrating the different dimensions of these signals to create a unified research perspective, the paper provides an integrated model, thereby filling a research gap concerning the influence of two-dimensional signals on purchase intention. By supporting eco-friendly food use, the paper contributes to environmental protection and sustainable development.