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The present study seeks to evaluate the role of village bamboo management in the rural landscape of North East India in global climate change mitigation.

A set of 100 home gardens and 40 bamboo groves were selected from Irongmara and Dargakona village, in Cachar district, Assam, North East India through random sampling. Sampling was done mostly for smallholders. Culm growth, carbon storage, carbon sequestration and carbon in litter floor mass and soil of bamboo growing areas in homegarden was explored from 2003‐2007.

Culm growth extension revealed the brief periodicity of culm growth in a single growth period. Of the total carbon storage soil contributed 84.6 per cent of the total (50.1 Mg ha⁻¹) followed by carbon in above ground vegetation 15 per cent (9 Mg ha⁻¹) and carbon in litter floor mass 0.4 per cent (0.2 Mg ha⁻¹).

Bamboo plantation development and its management in home gardens has social, ecological and economical benefits for the rural life in North East India and its promotion can become an effective choice for climate change mitigation strategy.

Bamboo forms an important component in the traditional home garden system of North East India where the practice of bamboo cultivation and management provides an important sink for CO₂. Village bamboos play an important role in local economics, societies and environments and, considering its potential to mitigate global climate change, the authors recommend the promotion of bamboo in agroforestry expanding practices and rehabilitation of degraded lands. Management of village bamboos in rural landscape is highlighted in context to environmental sustainability and as a sink measure under the Clean Development Mechanism (CDM) of Kyoto Protocol.

The study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the factors affecting the willingness to pay for ayurvedic immunity boosters (WPIB) during the pandemic and new normal situation with the moderating effect of the “fear of COVID-19 infection.”

The data were collected from millennials in two phases, i.e. the first phase (1 July–August 2021) with 300 respondents and a second phase with (June–August 2022) 257 respondents. An online questionnaire was shared with millennials using the snowball sampling technique. Descriptive statistics with SPSS and SmartPLS 4.0 software were applied to analyze the data.

The results found a variation in AIB content sharing on social media during 2021 and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19 infection moderates the relationship between health consciousness, perceived fear and willingness to pay for ayurvedic products, whereas the effect on consumer preference and trust remains insignificant.

Results could help ayurvedic product manufacturing companies understand the consumers' mindset and the factors that stimulate consumers to buy these immunity boosters. Ayurvedic advertisers should design unambiguous messages that focus on health consciousness and have trustable components to encourage consumers to adopt a healthy lifestyle.

This is one of its kinds of studies that presents the contrasts of how the COVID-19 crisis has significantly changed individuals' dietary intake and affected lifestyle patterns.