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Luxury has received attention from tourism researchers as an important element of the gastronomic tourism experience. With recent research suggesting food and wine tourism being connected to luxury, it is important to explore how gastronomic tourism experiences are marketed to create such perceptions and feelings of luxury. This chapter aims to understand marketing strategies that support luxury gastronomic tourism experiences. In contrast to the definition of luxury as a performance or a value, this research conceptualises luxury as an affect which is sensed and felt in gastronomic tourism experiences. How this conceptualisation translates into marketing practice is explored for a particular gastronomic region. An in-depth analysis of the website of a destination marketing organisation in the Hunter Valley gastronomic region of Australia shows that the gastronomic tourism experience is marketed as bucolic luxury using marketing strategies of connection, congregation and repetition, all of which channel and maintain the affect of bucolic luxury. The chapter contributes to the literature on luxury marketing in the tourism context by identifying marketing strategies that can augment the affect of luxury for the gastronomy tourist.

As the first decade of the 21st century drew to a close, the threats associated with economic crises, social inequalities, and human-induced environmental change focused unprecedented attention on global development trajectories. While questions about how the nature and impact of economic growth should be managed have long featured in environmentalist thought, the stark conditions created a new policy landscape of opportunity for alternative development strategies. National governments around the globe began to disseminate policy statements calling for ‘green growth’ and some, for example the United States, even developed stimulus packages aimed at restructuring economies towards a low carbon future. At the same time international non-governmental organisations such as the United Nations Environment Programme (UNEP) have developed entire initiatives focused on shaping what has come to be termed the ‘green economy’ (UNEP, 2011). Even large multinational corporations, such as Shell and their dialogues mechanism, are engaging with green economy discourses. New partnerships are emerging across governance sectors with Microsoft Corp and UNEP signing an agreement in 2009 to share knowledge collaboratively around green economy issues. In the United States, the BlueGreen Alliance is consolidating activity of labour unions and environmental organisations in order to maximise the number and quality of jobs in the green economy. With such a broad spectrum of actors and interests involved, it is unsurprising that there is no one agreed vision for a green economy. Some argue for development scenarios that promote reduced or no-growth pathways (Scott-Cato, 2009), others see the current crises creating innovation opportunities for new growth in different areas through processes of ‘creative destruction’ (Florida, 2010).

This chapter explains the role and potential of colour and lighting as two important elements of the service atmosphere in tourism and hospitality service encounters. The chapter first explains the importance of colour and lighting in services from the perspective of customers’ sensory perceptions. Then, the chapter provides examples to demonstrate how psychological/neuro-marketing tools of Eye Tracker and Facial Recognition, Galvanic Skin Response (GSR) and Heart Rate (HR) can be used to understand the role of colour and lighting in customer satisfaction in tourism and hospitality service encounters. Based on this perspective, the study offers recommendations to design service environments in terms of colour and lighting.

The main objective of this chapter is broadening the understanding of anthropomorphic artificial intelligence (AI) (e.g. avatars, humanoid robots, chatbots) in both physical and digital environments. The chapter strives to demonstrate how organisations can curate relationship marketing and enhance customer experience by employing anthropomorphic AI. To achieve this, the chapter extends existing understanding in three ways. First, it explains the interconnectivity between relationship marketing and customer experience. Second, it presents anthropomorphic AI along with its different characteristics and technologies. Third, it offers some real-life uses cases and examples of such AI drawing from practical insights into five selected industries. Overall, the chapter provides some food of thoughts concerning the successful application and deployment of anthropomorphic AI in marketing practices.

In developing country contexts, it has become difficult to imagine the word ‘conservation’ without ‘community’ sitting alongside it, as their combination is part of the international conservation and development lexicon. Community-based conservation (CBC) encompasses several core principles, including: involving communities in decision-making; devolving control over resource management; developing community institutions for management; incorporating traditional or local knowledge; legitimising community property rights; linking environment and development objectives and providing incentives for conservation (Barrow & Murphree, 2001; Kellert, Mehta, Ebbin, & Litchtenfeld, 2000; Songorwa, 1999; Western & Wright, 1994). All of these are employed with the aims of overcoming the limitations associated with traditional ‘top-down’ approaches to conservation (Adams & Hulme, 2001; Campbell, 2002a). Ideally, CBC should benefit both people and environments, contributing to both development and conservation. In this way CBC is directly aligned to wider discourses of sustainability and to innovations in the field of conserving natural resources.

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