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This chapter provides the foundation for the book. The objective of this chapter is to outline the theme of the book and to provide the context for the chapters that follow. Disaster recovery is a challenge for governments and for affected communities, families, and individuals. It is a challenge, because recovery from catastrophic disasters can be much more complicated and elusive than what can be addressed by national and international aid organizations given the time and other resources. The short literature review provides the research context, and the overview of the book describes each of the chapters briefly.

The purpose of this paper it to examine Electronic commerce (e-commerce) practices of Iranian business organizations, as a “traditional” business culture, as it compares to a “developed” business culture such as the one existing in business organizations in the USA.

Executives from a sample of 50 business organizations in Iran were interviewed and asked to complete the research questions pertaining to e-commerce practices in their organizations. A factor analysis procedures with varimax rotations is used to analyze the data collected from these organizations.

Comparing the result of this study with an earlier study on a sample of business organization in the USA shows more similarities than differences. Based on the results of the study, it appears that e-commerce practices and related technology present similar opportunities and challenges to organizations regardless of their business culture. Lack of appropriate technological hardware and software, however, is identified as a hindering factor preventing Iranian business organizations from reaching their e-commerce potentials.

This research provides a rare insight into the Iranian business culture. The collection of data through personal interviews and the empirical nature of the study represent a unique opportunity to validate findings from other business cultures. This allows for a better practical understanding of the opportunities and constraints associated with e-commerce adoption.

This study investigates customer‐value based marketing activities in emerging or new fast‐growth ventures. A contextual analysis of interview data identified seven customer‐value based marketing activities actively pursued synergistically by fast growth firms: employee branding, target marketing, marketing planning marketing/market research, product differentiation via quality, relationship marketing, and guerrilla marketing. These elements form a complex web in which each marketing activity complements the other. There are three main implications: all marketing activities are intertwined, in line with marketing theory and practice associated with large firms; most marketing activities undertaken are low cost; and establishing a winning reputation is an important objective. CEOs associate reputation with brand building via employees.

IN an address delivered recently before the members of the Library Assistants' Association, Mr. R. T. L. Parr, a Local Government Auditor, revived the suggestion that Public Libraries should be merged in the Education Authority. At first sight the suggestion seems reasonable. Public Libraries are a part and an important part, of the educational machinery of the country; a fact that the public are slow to acknowledge, if one can judge from the meagreness of the funds placed at the disposal of library authorities. Past efforts to increase generally the limited library rate of one penny in the pound have failed signally, while the unlimited general education rate has been rising steadily, without any great protests being made by rate‐payers. Why not, then, adopt Mr. Parr's suggestion, and drop all efforts to promote the new Libraries Bill, and instead favour an Education Bill, in which the necessary reforms for public libraries could be inserted? If this could be done without public libraries being placed under the control of the Board of Education, well and good, but, if not, it is advisable to pause and consider. For many years librarians have been endeavouring to organize their profession, and there is a great danger in the individuality of librarianship being swallowed up in general education. The work of the librarian is quite distinct from that of the teacher, and unless the librarian preserves his individuality he is lost. If public libraries are ever placed under the control of the Government, librarians would be well advised to see that they are specially administered on a professional basis, and not run by educationalists to whom the technique of librarianship is a thing unknown. An example of an attempt to combine librarianship with education is dealt with in the succeeding note. Apart from the idea of placing public libraries under the control of the Board of Education, a state of affairs that we do not recommend, librarians would do well to adopt Mr. Parr's hints, and talk more of the educational value of libraries, for it is in this direction that most influence can be brought to bear upon public thought.

With a background of Scottish nobility, Eton, the guards and merchant banking, it would be easy to think of Andrew Gordon's career as a pre‐ordained success. But this 30‐year‐old managing director of a food‐to‐property company believes that you should stand or fall on ability, dismissing the old‐school‐tie philosophy of ‘it's not what you know, but who you know’. And although his Mayfair home reflects affluence, Gordon says he has no ambition to be worth ‘massive sums of money’.

The purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL game day experience. The primary components with respect to female spectators’ choices, preferences, and feedback are as follows: apparel and other merchandise; food and beverage; restrooms and facility cleanliness; tailgating and parking; participants’ decision to attend an NFL game; and participants’ perceptions of the NFL. A core objective was to learn more about the female decision-making process and overall experience at NFL games.

All data were collected during the 2012-2013 NFL regular season. Four different data collections were conducted at two NFL stadiums to investigate the game day experiences of women at NFL games. Previous research was used as a basis for creating survey questions about the female game day experience. In this study, an open-ended questionnaire contained both quantitative and qualitative questions, both forms of data were collected and analyzed, and researchers made both quantitative and qualitative interpretations based on the data.

Findings and results indicated women are diverse customers. Sport organizations need to focus on the minor details that reflect how individuals experience a brand and product, as these sport organizations have the opportunity to enhance the female customer experience and retain existing female customers if the organizations systemically listen to and communicate with the female customer at NFL games. The NFL and individual NFL teams should include female spectators in the brand strategy process. Female customers of the NFL can be powerful brand loyalists and outstanding brand ambassadors.

This research study provides an investigation of the preferences and perceptions of women spectators at NFL games. One contribution of the current study is that researchers have accepted the challenge by some researchers calling for more complexity with researching gender and attempting to shift some of the ways in which women are viewed as fans and spectators. However, what is key with the approach in the current study is that researchers allowed the women to be heard with respect to their game day experiences, perceptions, and thoughts about their identity as a spectator.

The paper argues for a deeper understanding of the dynamics of Corporate Social Responsibility (CSR) by examining the role of what has been called the shadow side of organisations. The use of this concept provides an alternative view of how key CSR dynamics may play out in reality. This, it is suggested, may lead to the development of an innovative framework and associated lines of vision and enquiry resulting in a deeper and more holistic understanding of the dynamics of CSR.

The meaning and connotations of cybernetics are reviewed with the conclusion that complex adaptive systems are the central theme. Formal and informal approaches are contrasted and shown to be compatible. The most spectacular achievements of cybernetics are in the area of artificial intelligence, but current work under that heading is subject to a fundamental limitation. Simulation of non‐verbal thought processes can only be achieved by studying the transition from non‐succinct to succinct information representation in cybernetic systems. Attention must be given to the evolution and operation of the meta‐goal of succinct representation of information.

The aims of cybernetics and of system research are shown to embody a strong bias towards biological studies. Cybernetics subsumes the ideas of “experimental epistemology”, a study which attempts to explain mental processes over the whole range of viewpoints from the single‐cell recordings of the neurophysiologist to concept‐formation and representation of knowledge. Studies which are more restricted in scope have been of practical value; “experimental epistemology” is a long way from achieving its goal. It has, however, provided useful stimulation and has an interesting bearing on viable systems other than nervous systems.

The purpose of this paper is to explore how the use of self‐help bibliotherapy developed from a local pilot scheme to become national policy in Wales. Analysis aims to focus on the use of evidence‐based practice (EBP) as a justification in the process of policy creation.

A mixed methodological approach was used to gather data, incorporating semi‐structured interviews, documents, and descriptive statistics. Actor‐network theory (ANT) was used as a critical lens to frame analysis.

The study finds that the translation from local pilot to national initiative was achieved using legitimising discourses including EBP. These discourses were used selectively, and in response to the needs of the focal actors in the network. The complex relationship between EBP and self‐help bibliotherapy is explored in connection with healthcare policy, concluding that the use of EBP legitimises a lack of patient‐centred evaluation.

Limitations of the research include a lack of engagement with patients using the scheme, and future research should aim to present a more patient‐centred account to complement this policy‐focused work.

Little in‐depth work has been conducted on the strategy behind the introduction of bibliotherapy schemes in the UK or elsewhere, and this paper presents an in‐depth theoretical analysis of the first nationwide bibliotherapy scheme in the world.