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Publication date: 15 April 2021

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The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

Book part
Publication date: 3 June 2020

Virginia Guadalupe López Torres, Luis Ramón Moreno Moreno and Mónica Lorena Sánchez Limón

The purpose of this chapter is to illustrate the contribution made by migrants in the territory that hosts them, particularly when they transfer their knowledge to members of the…

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The purpose of this chapter is to illustrate the contribution made by migrants in the territory that hosts them, particularly when they transfer their knowledge to members of the community. In the specific case of the sea urchin fishery, it is described how the Morishita family in Baja California undertakes the sea urchin value chain, from the location of population banks to the commercialization of the product in the Japanese market and, by therefore, the promotion of development in rural places while starting a culture of export and currency generation. An adventure of opportunities that has been successful for more than 50 years, whose origin is the sustainable use of “a plague” that today is a delicacy for many.

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The History of Entrepreneurship in Mexico
Type: Book
ISBN: 978-1-83909-172-8

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