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Knowledge management (KM) is an important topic in the age of big data, and this study adds to the existing body of literature by providing a novel KM perspective on the technological phenomenon of artificial intelligence (AI). This study aims to discover how AI might facilitate knowledge-based business-to-business (B2B) marketing. In this chapter, the authors take a close look at the building blocks of AI and the relationships between them. Future research directions and also the effects of the various market information building components on B2B marketing are discussed. The study’s approach is theoretical; it tries to provide a framework for characterising the phenomenon of AI and its constituent parts. Additionally, this chapter provides a methodical analysis of the three categories of market information crucial to B2B marketing: knowledge of customers, knowledge of users, and knowledge of external markets. This research looks at AI through the lens of the conventional data processing framework, analysing the six pillars upon which AI systems are founded. It also explained how the framework’s components work together to transform data into actionable information. In this chapter, the authors will look at how AI works and how it can benefit B2B knowledge-based marketing. It’s not aimed at AI experts but rather at general marketing managers. In this chapter, the possible effects of AI on B2B marketing are discussed using examples from the real world.

The purpose of this study is to analyze sustainability issues in the context of logistics service providers (LSPs) and to evaluate the sustainability index of an LSP in the Indian scenario.

The case study method is used to understand the sustainability issues of an Indian LSP. The situation–actor–process (SAP) and learning–action–performance (LAP) framework has been applied to critically examine the sustainability issues of the case organization. The information about the case study is collected from both primary and secondary sources, and a detailed analysis of different sustainability issues in the context of an Indian case has been done. The sustainability index for the case organization has been also evaluated.

It can be observed from the in-depth case analysis that LSPs have started making use of green practices for long-term sustainability, but adoption is very slow in developing countries such as India. Based on SAP-LAP analysis of an Indian LSP, suitable actions are recommended for improving the performance of LSPs.

Adoption of sustainable practices by LSPs can lead to sustainable performance. Sustainability index can assist LSPs to benchmark their sustainability performance to meet the market requirements.

The novelty of this study is to analyze the issues related to implementation of sustainable practices in an Indian LSP through SAP-LAP framework. It also illustrates the evaluation of sustainability index.

The purpose of this study is to identify sustainability practices and to propose a framework for evaluating the sustainability index of logistics service providers (LSPs).

Sustainable practices followed by LSPs are identified through literature review and analysis of a case study. Thirteen such sustainable practices are identified. Thereafter, with expert inputs, nine sustainable practices are shortlisted and considered for the evaluation of the sustainability index in the proposed framework. Graph Theory Matrix Approach has been applied to evaluate the sustainability index of an LSP.

Major practices identified for evaluating sustainability index include the use of recyclable packaging, use of renewable energy sources, green procurement, reduction in carbon emissions, use of CNG/electric vehicles, rainwater harvesting and so on. The sustainability index of an LSP is evaluated by using the proposed framework.

LSPs can benchmark their sustainability index with respect to the best in the industry. Based on it, LSPs can also identify potential areas for improvement.

Novelty of the study lies in the proposed framework for evaluation of sustainability index which can be used to develop strategies for green logistics. LSPs can also improve their performance in terms of sustainability measures by adopting green logistics.

The purpose of this paper is to understand how logistics service providers manage their operations for sustainable service quality and operational excellence. This study is also trying to propose a framework for measuring service quality index along with some research propositions for analyzing service quality and operational excellence.

The detailed case analysis on sustainable practices of Indian logistics service providers (LSPs) has been done on the basis of case study approach suggested by Eisenhardt (1989). After this case analysis, service quality index is evaluated for the given company based on Cleveland et al. (1989) framework. The SWOT and performance analysis of the case organization has been also done, which is further followed by development of framework and propositions for analyzing service quality and operational excellence for LSPs.

It can be observed from in-depth case analysis that LSPs are making use of green practices to conserve resources for long-term sustainability. LSPs optimize their resources and use sustainable practices in the form of use of reusable and recyclable packaging materials, rain water harvesting, use of solar panels, innovations such as trucking cube, safety concern toward goods and contribution toward environment and society.

Resources optimization and green management practices are essential for LSPs for benchmarking environmental performance and for improving service quality and operational excellence.

This study has tried to analyze green logistics practices for sustainable service quality and proposed a framework for quantifying sustainability.