Search results

Adoption and implementation of sustainable strategies (SS) in firms have been widely studied; however, there is scarce evidence of factors that affect the overall firm performance (FP). Therefore, in this research the variables knowledge management (KM) and professionalization (PR) toward the adoption of SS and their impact on FP are promoted.

Data from 120 firms in manufacturing industry in Coahuila, Mexico, were collected, and the study is based on the PLS-SEM technique.

The results revealed that (1) KM and PR present a positive impact on SS and (2) SS are positively related to FP.

For manufacturing managers, it is necessary to implement SS that meet the expectations of stakeholders, in addition to training human resources with the ability to achieve the aims of the firm and at the same time take care of the environment. As for corporate policymakers, it is essential that they promote global environmental care strategies based on collaborative business.

This research contributes to literature on business management, mainly to the incorporation of SS that allow boosting the economic aspect, but without neglecting social and environmental part.

Las investigaciones acerca de la adopción e implementación de estrategias sostenibles (ES) en las organizaciones han sido muy estudiadas, sin embargo, hay poca evidencia de los factores que inciden en el rendimiento empresarial (RE). Por consiguiente, en esta investigación promueve la gestión del conocimiento (GC) y profesionalización (PR) hacia la adopción de ES y su impacto en el RE.

Se incluyen datos de 120 empresas manufactureras de Coahuila, México y la investigación está basada en la técnica PLS-SEM.

En concreto, los resultados revelaron que: (1) la gestión del conocimiento y la profesionalización presentan un impacto positivo en las estrategias sostenibles y (2) las estrategias sostenibles se relacionan positivamente con el rendimiento empresarial.

Para los directivos de la industria manufacturera, es necesario implementar estrategias sostenibles que cumplan con las expectativas de los grupos de interés, además de formar recursos humanos con la capacidad de alcanzar los objetivos organizacionales y al mismo tiempo lograr un cuidado del medio ambiente. En cuanto a los responsables políticos, es esencial que promuevan estrategias globales de cuidado del medio ambiente basadas en la colaboración empresarial.

La investigación contribuye a la literatura de la gestión empresarial, en la incorporación de estrategias sostenibles que impulsen el aspecto económico, pero sin descuidar la parte social y ambiental.

This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, quality and reputation of products.

In this paper, the authors studied 18 Latin American companies across six countries. Latin America represents an ideal setting because many of these countries have traditionally developed using natural resource endowments, and their firms have tended to rely on these in their internationalization. To facilitate the analysis of each case and the comparisons across cases, the authors used the same analytical framework for the companies, identifying the sources of differentiation and cost efficiency strategies that enabled these firms to upgrade their capabilities and compete on the basis of premium pricing, quality and reputation.

The analysis identified a general framework that represents an abstraction of the actions taken by these companies over time. The proposed model consists of three main elements used to pursue uncommoditizing strategies: tropicalized innovation, global efficiency and coordinated control.

Recent research on emerging market firms has shown interest in how these firms upgrade their capabilities. This paper contributes to this stream of research by providing an overarching framework that not only bridged previous narrower studies but also explained how firms can develop uncommoditizing strategies to upgrade their capabilities. Further, this paper helps managers by providing a comprehensive yet succinct overview of the main strategies that they can use to help their firms to achieve international competitiveness.