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At the end of this case study discussion, students should be able to critically analyse the strategic options for a global small and medium-sized enterprise seeking competitive advantage in a highly specialised industry, determine the strategic management and operational approaches to introducing a new product line using the case study options as an example, determine the best investment approach for a global operational strategy considering the financial analysis of associated costs and the best form of financial capital/investment in terms of risks and control references and carry out a financial analysis and make evidence-based decisions with respect to addressing how strategic recommendations will affect the future of a firm’s competitive advantage.

In 2021, Mike Blyth and his business partners, James Pitman and Andrew Pitman, were facing new challenges the business had never faced before. Despite the global upheaval and economic devastation caused by the COVID-19 pandemic, 2020 had been a productive year for the South African small-aircraft manufacturer. Globally, sales of Sling Aircraft’s aeroplanes had been good and the company had just finished a development prototype of a high-wing four-seater. Blyth, Andrew and James felt certain that there was space in the market for a five-seater aeroplane and they were meeting to discuss how to set up the business for further success. The strategic choices required to take the company in the new direction seemed clear and obvious, but it became apparent that they faced a dilemma regarding how to set up or restructure the company for success by exploiting the new opportunity without putting all of the hard work of the past 15 years in jeopardy.

This teaching activity is aimed at Master of Business Administration (MBA) and Master of Management.

Teaching notes are available for educators only.

CSS 11: Strategy.

Temperature anomalies in the upper troposphere have become a reality as a result of global warming, which has a noticeable impact on aircraft performance. The purpose of this study is to investigate the total air temperature (TAT) anomaly observed during the cruise level and its impact on engine parameter variations.

Empirical methodology is used in this study, and it is based on measurements and observations of anomalous phenomena on the tropopause. The primary data were taken from the Boeing 747-8F's enhanced flight data recorder, which refers to the quantitative method, while the qualitative method is based on a literature review and interviews. The GEnx Integrated Vehicle Health Management system was used for the study's evaluation of engine performance to support the complete range of operational priorities throughout the entire engine lifecycle.

The study's findings indicate that TAT and SAT anomalies, which occur between 270- and 320-feet flight level, have a substantial impact on aircraft performance at cruise altitude and, as a result, on engine parameters, specifically an increase in fuel consumption and engine exhaust gas temperature values. The TAT and Ram Rise anomalies were the focus of the atmospheric deviations, which were assessed as major departures from the International Civil Aviation Organizations–defined International Standard Atmosphere, which is obvious on a positive tendency and so goes against the norms.

Necessary fixed flight parameters gathered from the aircraft's enhanced airborne flight recorder (EAFR) via Aeronautical Radio Incorporated (ARINC) 664 Part 7 at a certain velocity and altitude interfacing with the diagnostic program direct parameter display (DPD), allow for analysis of aircraft performance in a real-time frame. Thus, processed data transmits to the ground maintenance infrastructure for future evaluation and for proper maintenance solutions.

A real-time analysis of aircraft performance is possible using the diagnostic program DPD in conjunction with necessary fixed flight parameters obtained from the aircraft's EAFR via ARINC 664 Part 7 at a specific speed and altitude. Thus, processed data is transmitted to the ground infrastructure for maintenance to be evaluated in the future and to find the best maintenance fixes.

The current research conducts a comprehensive review on FishBAC (fishbone active camber morphing wing surfaces) for researchers and scientists and sheds light on challenges and opportunities of FishBAC development.

This is a review article and this study reviews previous research on FishBAC.

The current FishBAC applications could be upgraded into more efficient designs in materials, design and mechanisms with more perspectives involved. Then, this promising branch of morphing surface design could be integrated with rotor blades, unmanned aerial vehicle wings, general aviation aircraft surfaces and so on.

This is a review article.

The contributions of the study are summarized as follows: to provide an overview of FishBAC research; to compare various approaches and trends in FishBAC designs; to address the research gap in the roadmap for FishBAC design; and to discuss the challenges and opportunities of FishBAC development.

To the best of the authors’ knowledge, this is the first review on a promising morphing method and an alternative for conventional flaps and ailerons.

Current flexible printed circuit (FPC) assembly relies heavily on manual labor, limiting capacity and increasing costs. Small FPC size makes automation challenging as terminals can be visually occluded. The purpose of this study is to use 3D tactile sensing to mimic human manual mating skills for enabling sensing offset between FPC terminals (FPC-t) and FPC mating slots (FPC-s) under visual occlusion.

The proposed model has three stages: spatial encoding, offset estimation and action strategy. The spatial encoder maps sparse 3D tactile data into a compact 1D feature capturing valid spatial assembly information to enable temporal processing. To compensate for low sensor resolution, consecutive spatial features are input to a multistage temporal convolutional network which estimates alignment offsets. The robot then performs alignment or mating actions based on the estimated offsets.

Experiments are conducted on a Redmi Note 4 smartphone assembly platform. Compared to other models, the proposed approach achieves superior offset estimation. Within limited trials, it successfully assembles FPCs under visual occlusion using three-axis tactile sensing.

A spatial encoder is designed to encode three-axis tactile data into feature maps, overcoming multistage temporal convolution network’s (MS-TCN) inability to directly process such input. Modifying the output to estimate assembly offsets with related motion semantics overcame MS-TCN’s segmentation points output, unable to meet assembly monitoring needs. Training and testing the improved MS-TCN on an FPC data set demonstrated accurate monitoring of the full process. An assembly platform verified performance on automated FPC assembly.

This chapter examines how the nature of World War I catalyzed significant changes in the laws of war, the Treaty of Versailles, the failed Leipzig Trials, and the multiple treaties enacted in the 1920s, with particular focus on the Geneva Convention of 1929.

This chapter examines World War II and its impact on international and military law. It covers the war’s key crimes, the Nürnberg and Tokyo tribunals, and the creation of the United Nations, the Four Geneva Conventions of 1949, and the Genocide Convention of 1948.

In complex environments, a spherical robot has great application value. When the pendulum spherical robot is stopped or disturbed, there will be a periodic oscillation. This situation will seriously affect the stability of the spherical robot. Therefore, this paper aims to propose a control method based on backstepping and disturbance observers for oscillation suppression.

This paper analyzes the mechanism of oscillation. The oscillation model of the spherical robot is constructed and the relationship between the oscillation and the internal structure of the sphere is analyzed. Based on the oscillation model, the authors design the oscillation suppression control of the spherical robot using the backstepping method. At the same time, a disturbance observer is added to suppress the disturbance.

It is found that the control system based on backstepping and disturbance observer is simple and efficient for nonlinear models. Compared with the PID controller commonly used in engineering, this control method has a better control effect.

The proposed method can provide a reliable and effective stability scheme for spherical robots. The problem of instability in real motion is solved.

In this paper, the oscillation model of a spherical robot is innovatively constructed. Second, a new backstepping control method combined with a disturbance observer for the spherical robot is proposed to suppress the oscillation.

This paper's purpose is twofold. First, based on a case study, it aims to comprehend the consequences of COVID-19 on the demand and supply shocks of the freight transportation system in Mexico. Second, it seeks to provide an integrated perspective of four transportation modes, which would help prepare public policies for future global pandemics.

Analyzing the impact of the COVID-19 pandemic on the freight transportation system, which affects national and global economies, is essential to drawing valuable insights for the future. To facilitate international comparative analysis, conducting case studies at a country level was deemed necessary. As a result, a case study was conducted in Mexico using an integrated approach involving four transportation modes.

To manage disruptions in freight flow during uncertain conditions, a comprehensive perspective on the four modes of transportation and data-driven decision-making is crucial. Under this context, three initiatives can be identified: 1) establishing a National Center for Intelligence in Logistics to improve data-driven governance; 2) appointing the “Integrated Transportation Corridor Management Manager” (ITCMM) function to coordinate multiple authorities with different acting in critical freight transport corridors, and 3) creation of a digital tool based on millions of GPS data to monitor freight flows, allowing for collective intelligence among logistics actors.

This research's limitations are related to using non-standardized databases to gather information on four transportation modes. However, this limitation is also an interesting discovery. Mexico is becoming a strategic logistics hub between North America and Latin America, especially under the “Nearshoring” trend. Unfortunately, the lack of an integrated public policy in logistics and transportation reduces Mexico's capacity to deal with disruptions and its economic competitiveness.

This research has identified practices that could be crucial in improving public policies to optimize shipping routes and reduce wait times while minimizing disruptions caused by unforeseen events. A concrete example is the digital platform called “eraclitux,” a computer tool similar to an Enterprise Resource Planning (ERP) system companies use. This tool can enable a “Control Tower” that monitors freight flow in transportation corridors under the supervision of “Integrated Transportation Corridor Management Managers.” The tool can make reactive and predictive decisions that help to enhance the logistics value provided by transportation infrastructure.

The importance of a well-coordinated and integrated public policy for freight transportation was identified to ensure better performance during disruptions. Delays in the flow of goods can significantly impact the supply of essential items such as food and medicine, ultimately affecting the population's quality of life.

Numerous studies have been conducted to determine the extent of vulnerability and the impact of COVID-19 on freight transportation. However, most of these studies assume a developed market context or a single-mode transportation approach, which only applies to some situations. To gain a comprehensive understanding of how pandemics-induced demand and supply shocks affected freight transportation in developing countries such as Mexico, this paper offers insights from a four-transportation mode perspective. Mexico is facing a challenging Nearshoring trend in manufacturing, making it a significant logistics node between North and South America.

Harmonic drives are used widely in aviation, robotics and instrumentation due to their benefits including high transmission ratio, compact structure and zero backlash. One of the common faults of a harmonic drive is the axial movement of the input shaft. In such a case, its input shaft moves in the axial direction relative to the body of the harmonic drive. The purpose of this study is to propose two fault diagnosis methods based on the current signal of the driving servomotor for the axial movement failure in terms of input shafts of harmonic drives.

In the two proposed fault diagnosis methods, the wavelet threshold algorithm is firstly used for filtering noises of the motor current signal. Then, the feature of the denoised current signal is extracted by the empirical mode decomposition (EMD) method and the wavelet packet energy-entropy (WPEE) theory, respectively, obtaining two kinds of feature sets. After a deep learning model based on the deep belief network (DBN) is constructed and trained by using these feature sets, we finally identify the normal harmonic drives and the ones with the axial movement fault.

In contrast to the traditional back propagation (BP) neural network model and support vector machine (SVM) model, the fault diagnosis methods based on the combination of the EMD (as well as the WPEE) and the DBN model can obtain higher accuracy rates of fault diagnosis for axial movement of harmonic drives, which can be greater than or equal to 97% based on the data of the performed experiment.

The authors propose two fault diagnosis methods based on the current signal of the driving servomotor for the axial movement failure in terms of input shafts of harmonic drives, which are verified by the experiment. The presented study may be beneficial for the development of self-diagnosis and self-repair systems of different robots and precision machines using harmonic drives.

The purpose of this paper is to propose a new velocity prediction navigation algorithm to develop a conflict-free path for robots in dynamic crowded environments. The algorithm BP-prediction and reciprocal velocity obstacle (PRVO) combines the BP neural network for velocity PRVO to accomplish dynamic collision avoidance.

This presented method exhibits innovation by anticipating ahead velocities using BP neural networks to reconstruct the velocity obstacle region; determining the optimized velocity corresponding to the robot’s scalable radius range from the error generated by the non-holonomic robot tracking the desired trajectory; and considering acceleration constraints, determining the set of multi-step reachable velocities of non-holonomic robot in the space of velocity variations.

The method is validated using three commonly used metrics of collision rate, travel time and average distance in a comparison between simulation experiments including multiple differential drive robots and physical experiments using the Turtkebot3 robot. The experimental results show that our method outperforms other RVO extension methods on the three metrics.

In this paper, the authors propose navigation algorithms capable of adaptively selecting the optimal speed for a multi-robot system to avoid robot collisions during dynamic crowded interactions.