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Digital transformation has created an important framework for the commercial aviation industry. Aviation companies that develop a digital strategy or implement the strategies successfully are seeing improvements in their overall efficiency, cost, flexibility and security performances with the effect of digitalization. For aviation businesses, digitalization is seen as one of the important conditions of competition. For this reason, many aviation businesses prioritize digital investments and make the major strategic moves necessary to gain a competitive advantage. However, the digitization of aviation businesses cannot be achieved by investing in technology alone. Digital arguments need to be aligned with customer expectations and the goals of the business. The increase in the number of airline companies has caused airline companies to create new strategies that will increase cost efficiency. IATA (International Air Transport Association), which is a member of airline companies and works for the efficiency of commercial air transportation revealed its vision of a ‘Digital Airline’, which represents what an airline can look like in 2025. Digitalization and efficiency, reflections on human resources, digital applications of airlines, benefits of airline companies from digital transformation, airline mobile applications, online check-in and boarding services (self-check-in, kiosk), online travel assistant, digital baggage cards (RFID – radio frequency identification), digital cabin management systems, in-flight entertainment systems, cabin cleaning robots, digital loyalty programmes, a new perspective in aviation education, interactive virtual reality environments, big data technology and applications and disadvantages of digital transformation are evaluated in the chapter.

Artificial Intelligence (AI) has revolutionised the tourism industry, offering personalised experiences and streamlining operations. AI provides customised recommendations for travellers through data analysis and machine learning, making their journeys more meaningful. It has also improved efficiency through automated processes, chatbots and enhanced security measures. AI's ability to analyse large volumes of data enables tourism organisations to make data-driven decisions and target their marketing strategies effectively. One of the most notable contributions of AI in tourism is its ability to offer personalised recommendations. By analysing vast travel history, preferences and online behaviour, AI systems can provide tailored suggestions for destinations, accommodations, activities and dining options. This level of customisation enhances the overall travel experience, making it more relevant and satisfying for individual travellers. AI has also greatly improved operational efficiency within the tourism sector. Chatbots, powered by natural language processing, are increasingly being deployed by hotels, airlines and travel agencies to provide instant customer support and assistance. These chatbots can answer queries, offer recommendations and handle booking processes, reducing waiting times and enhancing customer satisfaction. In addition, facial recognition technology allows for quick and accurate identity verification at airports, hotels and other travel-related facilities. This improves security and provides travellers with a seamless and efficient experience. As technology advances, we expect AI to play a more prominent role in augmented reality, voice recognition and virtual assistants, further enhancing the travel experience and facilitating seamless interactions. In conclusion, AI has transformed the tourism industry by providing personalised recommendations, improving operational efficiency, enhancing security measures and enabling data-driven destination management.

This chapter examines how Industrial Revolution 4.0 (IR 4.0) influences shape and reshapes the tourism industry. Tourism 4.0 technology enables user engagement with a system, improvement of the real tourist experience and the development of new approaches to influence behaviour change and even long-term user transformation.

Using an in-depth review of existing data, this chapter explains IR 4.0 and its integration into the tourism industry, especially on tourist behaviour.

Although technology integrates very slowly into the tourism industry, its phase of integration, especially Industry 4.0, is highly evident. Technology proved that it could enhance products and services in tourism and with its optimal use it can sustainably integrate into the tourism industry.

Service is still the keyword for tourism, and at a certain level, services are integrated into the tourism industry for standardisation and consistency. The recent global pandemic paves the way for several alternatives to integrate technology into the services.